Usability Testing: Your Game Plan

Usability testing is one of the most fundamental parts of the overall website design process. These tests involve close observation of selected participants as they maneuver through a site at their own pace, for the purpose of identifying any usability issues or problems. Once these issues have been discovered, a brand can determine the participants’ satisfaction with the website or product. 


A lot of collaboration goes into finding the right person to assist in the usability testing process, and team members work together to make final decisions as to their usability game plan. Once that outline is agreed upon, you’re ready to go. The following elements must be included in your strategy.

Scope and Purpose
Before going forward, you must indicate what you’ll be testing – this could be anything from the name of your website and how it will register with users to how the product/website functions. Here is where you would specify how much will be covered in the test, ensuring that there are no surprises moving forward.


Next, determine the concerns, questions, needs and goals that drive the test. These can range from the widespread, general topic or detailed and specific concerns. For example, consider the following two questions: “Can users access all of the relevant elements and tabs on our home page?” and “Will our users find a specific tab or button on that same page or will this button have a better effect on the other side of the page?”

Schedule/Location and Sessions/Equipment
Set a time and place for the test – once that is solidified, you can delve into describing the sessions themselves (detailing how long they will be). When communicating with usability test participants, make sure to leave them time to take the test without feeling pressured, which may affect the results and skew your research.

Whatever equipment is used – desktop computer, laptop, tablet, smartphone – ensure that it is indicated, including information about the size of the equipment and added software. Indicate any recording or audio taping within the test sessions, or if any other tools will be used in the process.

Participants and Scenarios
Before the plan can be carried out, consult with your team and see how many participants will be ideal for recruitment. This step also includes the screening process involved in selecting individuals.

Metrics
This includes the questions that will be asked to participants before the sessions begin – examples include questionnaires or surveys asking about their background or any other relevant bio details. Questions determining the satisfaction and ease of the task are asked after each scenario is completed by test participants. At this point, you can take the opportunity to see if the product/site would be recommended based on the initial prototypes.

Roles
Finally, plan out which members of your staff will be participating in the usability test, as well as any roles they will be playing within the process. There should be a usability specialist involved throughout (overseeing) and any assistants and note takers. Encourage as many people as possible to participate in this exercise, to increase familiarity with the importance of usability testing – the collaboration within the team should remain strong from start to finish.

Esther Gutkovsky

Esther is a Content Strategist at ArtVersion Interactive Agency. She first discovered a passion for marketing while studying brand management – since that moment, Esther has rejoiced in using her creative and writing skills within a field that allows for limitless self-expression and ingenuity.

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