All posts by: Versions Collective

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Why Companies Need to Rethink Their Site’s Usability Factor

Usability, while seemingly invisible, encompasses everything from SEO, conversion ratios, user experience and authority in the market. Embarking on a usability path and building a strategy can be a challenging task for an organization, however it is one that will pay off in spades if implemented well and maintained through testing and optimization. The benefits of adopting a website usability optimization strategy through redesign will affect all those who come in contact with the company – from prospective and current customers to internal stakeholders. Following best practices from design to development to offer the ideal user experience can deliver an increased level of positive association and better bottom line to the brand it supports. User experience and web usability are significant aspects of a websites core functionality that every company must pay attention to for the current and long term health of their organization. Its estimated that sites that have poor […]

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1 year, 3 months ago
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Getting Personal: Conducting User Research for Better Usability

Understanding your audience is the most important step in beginning the usability strategy for your brand. Focusing on your audience’s behaviors, needs and motivations can pave the way for the best possible designs that will appeal to the user experience. Common methods used in evaluating your users involve observation techniques, task analysis and other feedback strategies. Beginning The Process To truly understand the impact of interface design, content and layout on the intended users. As with any type of user research, the subjects must be studied for the purpose of a greater level of understanding – once that level is achieved, the necessary or wanted improvements can be made in order to build that ideal web and brand environment. Steps to Take To ensure that the needed research is thorough, analysts can consider speaking directly to their interviewees, engaging in contextual interviews that will enable observation of the users in […]

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1 year, 11 months ago
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Scrolling for Better Website Usability and Content Organization

As much as a simplicity approach to both content and graphics for a website is encouraged, when working with a larger amount of assets, scrolling lends a much better approach to usability than breaking up content into separate pages. With sites developing more in depth content and the prevalence of parallax and animated sites as well as constant information stream applications, the approach of scrolling is evolving to site and content specifications. The mantra of ‘above/below the fold’ rules were ubiquitous with designers working to get as much information as possible into the immediately seen space that ultimately would overwhelm the user. Along with technology, the user has evolved, and scrolling is now an integral aspect of many programs and applications – allowing an easier flow of communication to the user, providing a more engaging and usable experience. With the popularity and prevalence of mobility, so much has changed – […]

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2 years, 1 month ago
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Choosing The Right CMS to Support Usability

Aligning a company to the right content management system is a critically important decision for the future of an organization – particularly one that may be facing re-entry into the market, rebrand or restructure. Being that there are several types of CMS tailored to the content needs of a business, it is first important for a company to understand why the CMS is necessary. What aspects of content need to be managed and how much? Though there are options such as web, mobile and component – often an enterprise CMS is the route most travelled, being that it has a keen ability to support best practices and be implemented with scalability options. CMS platforms, and in particular enterprise, when used at optimized levels can deliver a level of success to a company not seen before the CMS was introduced. Beyond serving it’s functional purpose(s) to an internal team, a solid CMS […]

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2 years, 1 month ago
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The Interaction Design + Usability Connection

Understanding the way users interact with your site is crucial in determining what improvements or tweaks are needed – optimal website usability is, of course, a top priority. Directly integrated within web usability, interaction design is greatly focused on satisfying the needs and goals of the intended product users, implementing a heavy focus on designing with stakeholders in mind. Optimal web usability calls for an intuitive user experience, and all possible users (both current and new) must be taken into consideration. The designers that begin this process must be aware of the key aspects that will evoke emotions and calls to action in their target audience – and these emotions must remain positive, avoiding negative associations that could be detrimental to product success. Interaction design in its most basic definition is about building a digital environment for users, designing interactive digital products, environments, systems and services. It is more than just building […]

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2 years, 3 months ago