All posts in: Web Design

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UX Solutions: Determining If Your Website Can Benefit From AMP

In a marketplace where speed often equals performance, staying relevant across device with attention to mobile is critical. That’s why AMP, or Accelerated Mobile Pages has been met with such excitement. Site owners and marketers who want to remain competitive with a focus on user satisfaction must consider an implementation such as the AMP Project. What is Accelerated Mobile Pages? The Accelerated Mobile Pages (AMP) Project is an open-source framework from Google consisting of 3 components including HTML, JS, and cache libraries that accelerate load speed for mobile pages. What Does AMP Do? The number one reason AMP is so valuable to many is that it speeds up load times. Elements are stripped down but deliver essential content quickly, displaying content that matters but gets rid of all the elements that take a toll on your site’s speed and performance. From a website usability perspective, AMP is a no brainer for […]

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8 days ago
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The Value of Video Testing for Usability

We all know the power of qualitative testing. Employing platforms to determine the best user experience and using focus groups to target the ideal user to manage the testing process can provide a valuable but all too ‘hands off’ approach to testing. Perhaps the most powerful method of testing is the one that is right under our nose. Video is all around us. It’s become one of the most effective drivers of conversion, provides optimal UX and delivers an immersive brand experience. It’s no surprise that this platform can be used as one of the most effective forms of usability testing. It’s safe to say that digital video has become an important component of successful usability testing sessions, with the benefits to prove. Accuracy Using digital video to record usability testings provides increased detail on the evaluations, providing insight to intricacies that might have gone unnoticed. An in-depth understanding of […]

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29 days ago
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Serving the Brand with User-Centered Design

Delivering a web design that both effectively resonates the brand it represents and puts the user first, can be a complex task – especially when multiple markets or user segments are at play. User centered design, sometimes referred to as human-centered design, does a great job of prioritizing the user and making the environment ideal for their tasks – but it may not always serve the brand adequately. Blending customized design strategies and traditional user centered design best practices can prove to be the ideal route, satisfying the needs of each side. Build a Foundation While user centered design can prove to be an ideal creator of pathways for the user, it’s essential to understand the brand: it’s brand values, core messaging and it’s positioning in the current market. Determine business goals and to help construct how the user will be driven to conversion. Follow the Process Whether it be an iterative […]

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9 months, 9 days ago
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Ensuring Your Site Will Measure Up to Google’s New Mobile-Friendly Standards

Chances are you use Google and have noticed that one of the search result criteria is whether or not a site is ‘mobile friendly’ or not. This is a result of step 1 in a major implementation on Google’s part to encourage website owners to take the plunge and optimize their site structure. Beginning in late 2014 and implemented in April 2015, this isn’t some power play for Google – it’s simply better for a user-centered system and better business for a site. To reinforce the importance of this shift, with regard to search, as of April 2015, “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Further, and even more telling to conversion strategies, behavior in spending has shifted to approximately 30% of all online sales now made on mobile devices. Gartner predicts that, by 2017, U.S. mobile commerce will have increased […]

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1 year, 2 months ago
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Simplicity: Doing It Right

The act of being simple yet useful is one of the hardest things to accomplish. Particularly in the digital environment, where a prerequisite of complexity must exist for a product to actually work – delivering a simple end product to the user can be an almost impossible feat. Many approach a minimal digital strategy by thinking that items simply need to be removed. This could not be more wrong. True, the removal of the unnecessary is critical, but the addition of a meaningful and usable pathway for the user must be paved. In support of this notion, John Maeda, from the The Laws of Simplicity: Design, Technology, Business, Life stated that; ‘Simplicity is about subtracting the obvious and adding the meaningful.’  With respect to usability, Simplicity is not the magic solution, but it can make the experience exponentially easier to navigate. To ensure you are designing and strategizing the right path, approach […]

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1 year, 5 months ago
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Check Your Site’s Web Usability with These 5 Free/Low Cost Testing Tools

You don’t have to be an expert nor a design firm with the latest in usability technology to run some great usability testing. In the last few years, there have been a large amount of free or cheap tools that have been created by the web design community to help everyday website owners like you. These tools will allow you to cover a wide range of web usability standards and help you make quick improvements to your site. Without further ado, here is a list of some handy tools. 1. Juicy Studio’s Readability Test If content is king then you owe it to yourself to make sure that your content is easy to consume. This testing tool allows you to simply take the URL of your page and scan it for readability. It checks against three different algorithms with explanations on how your page was scored and what you can […]

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1 year, 6 months ago
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Has Big Data Become Bad Data?

Understanding user behavior in the digital environment is paramount to refining and optimizing a marketing strategy or new implementation. Through dialed-in analytics, a business can make decisions based on a user’s true wants and needs – delivering a more controlled and authentic experience. Equipped with these intelligent insights, the optimal technology can be implemented to achieve the ideal approach to a digital strategy. Until only recently – the most prevalent data used has been that of Big Data. Characterized by the output of Volume, Velocity, and Variety – Big is exactly what the name implies – a whole lot of information which may not be entirely suited to a growing UX focus. Is big data dead? Due to the sheer size of output, Big Data tends to be cumbersome and therefore requires a lot of work in translating to become actually useful. For the demanding user of today, a business needs more than just […]

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1 year, 7 months ago
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Focusing on Findability to Improve SEO

With great importance placed on SEO, site owners are engaging in a constant stream of optimization tactics that may not be targeting the ideal user. As user experience becomes more and more important, a close relative of Search Engine Optimization – Findability – is seemingly the UX strategy that is often overlooked and rarely seen as an area that should be critically addressed and optimized to make SEO work all the better. While SEO serves a main purpose in getting a user to the site, many times the search lands the user deep within the content and worse, in the wrong place. Users then must navigate back to find the origination point of the content they are looking for to complete their task, taking them longer than desired. When a findability strategy is implemented, content is developed from a top-down approach, allowing a user to locate the needed information at […]

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1 year, 8 months ago
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The Pros and Cons of Adaptive Web Design

While responsive design has been dominant in the design and development industry, adaptive design has still remained relevant. What makes adaptive web design different from responsive is that it uses different versions of a website to deliver a customized experience for the user. The version that is shown will obviously depend on multiple factors like the screen size of the device, type of device, browser being used, etc. The big question that many website owners want answered is if whether adaptive design is the right choice for their mobile campaigns. To help answer that question, here are some pros and cons of this design format. Pros of Adaptive A better user experience due to the fact that predesigned versions of a website will be served to the user. The website isn’t “responding” to the type of device or other factors. The website will perform better. Load time is one of […]

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1 year, 9 months ago
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Scrolling for Better Website Usability and Content Organization

As much as a simplicity approach to both content and graphics for a website is encouraged, when working with a larger amount of assets, scrolling lends a much better approach to usability than breaking up content into separate pages. With sites developing more in depth content and the prevalence of parallax and animated sites as well as constant information stream applications, the approach of scrolling is evolving to site and content specifications. The mantra of ‘above/below the fold’ rules were ubiquitous with designers working to get as much information as possible into the immediately seen space that ultimately would overwhelm the user. Along with technology, the user has evolved, and scrolling is now an integral aspect of many programs and applications – allowing an easier flow of communication to the user, providing a more engaging and usable experience. With the popularity and prevalence of mobility, so much has changed – […]

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1 year, 10 months ago