All posts in: Web Design

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Measuring The Success of Your Web Usability Strategy

To start the process of improving your site’s usability, you’ll have to set up tracking to record the metrics and results. Once you do, you’ll want to keep track of various data such as entry pages, exit pages, visiting time, clickthrough rates and conversions. Then, you should think about how the data corresponds with your site’s purpose. Every website will have a different goal. Some websites will want to engage visitors and get to explore the rest of the site. Other sites will want to go straight for the conversion whether it’s through leads or sales. You have to figure out what your goal is and start testing different designs to meet the metrics for your goal. For example, if you want to increase engagement, you should aim to increase time spent on site and try to move visitors towards a specific funnel. As important as it is to have […]

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1 year, 9 months ago
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Best Practices In Digital Prototyping

Creating mock ups for both mobile or web based projects – both physical and digital is important to get a sense of what an interface will look and feel like and should be a given. Prototyping has become an integral step in any screen design process with specific regard to the UX aspect. The action of planning and laying out how the user will process information will allow a greater definition of information hierarchy and result in a clearly optimized solution right from the start. Be The Early Bird Often, if not prototyped in the initial stages, a project will stretch longer than necessary. When prototyping in the beginning stages, stuck spots and design that just isn’t working can be fixed before it gets too developed. Many times, the less optimal route is chosen anyway so the site or app can launch on time and then corrected when there are more resources to […]

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1 year, 10 months ago
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How to Think About Corporate Site Design and Strategy

For many companies, the role of the corporate website has shifted from a go-to destination for their brand to a channel for public relations. Brand websites and mini websites have taken the role in selling and engaging the target audience. While companies have evolved their strategies in terms of what to do with their other sites, very few have done much in terms of creating an effective corporate web design. Before even discussing design, it’s important to come up with a corporate website strategy. You have to start by asking the important questions. Why are people going to your corporate website? Will you need a mobile version of your site? What goals do you have for the corporate website? How will you go about achieving these goals? You have to map out your strategy so that you can come up with how the design can support the goals. Once there […]

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1 year, 10 months ago
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The Site Speed, User Satisfaction & Usability Connection

Slow site speed is an increasing challenge across many channels with respect to design, development and ultimately – the bottom line of a company. The stakes have been raised even further with importance heavily weighing on user experience design and development when it comes to load speed and user satisfaction. Understanding the aspects being affected and how they impact conversions will lead to steps taken in site speed optimization. Conversion Page speed has one of the most direct connections to usability making the issue clear: if a website takes longer than a user expects it to load, they will abandon the pursuit. Site users provide the data backing. Improved levels of satisfaction are present when a site loads quickly and alternately, a dissatisfaction if a page load is longer than they expect it to be. Longer load times, even at a rate of a one second delay can be an huge […]

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1 year, 11 months ago
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Defining UX Design Strategy and Deployment

UX design has come to carry a ton of weight in the web usability world. It’s easy to understand why. The better experience that a user gets, the more likely the user will share, become fan, or make a purchase. People remember great experiences and come back to get the same kind of experience even if they have to pay more for it. Providing a great experience to customers obviously has many benefits to a brand’s credibility, reputation and its social media reach. Define the Problem or the Larger Goal If you’re starting to take web usability seriously, it’s likely because you feel there is some problem or a situation where your goals are not being met. You really need to pinpoint the issue. Maybe your web pages have a high abandon rate or your app gets a lot of downloads but very little usage after the first few days. […]

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1 year, 11 months ago
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Improving Usability Through Minimalism

We all have opinions on what could make a website more effective in theory, but as we have learned, designing for the best user experience based on patterns and mapping can debunk any preconceived ideas we have about what ‘really works‘ for a site. Tapping into the aesthetic of minimalist design is a good place to start in embarking upon a usability optimization strategy. Content that is well structured and straightforward, paired with simple design, can prove to be more valuable than designs filled with unnecessary intricacies. The ideal user will respond to a minimalist approach, intuitively absorbing the visual, and become immersed in what truly matters: the information. Simplicity does not automatically mean usability, but it can make the experience easier to navigate. In this case, approaching usability as the interaction between the user and the system will help to understand how the user will move about the environment and with what level of […]

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2 years, 10 days ago
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Setting the Scene: 3 Scenarios to Improve UX

Understanding why a specific user or group comes to your website is critical when designing an interface, and when engaging in usability testing. Gathering all of this information both saves you valuable time in what could be a tedious, grueling process, as well as gathering informative research that can assist in structuring your website to formulate the best user-brand fit. Scenarios describe the context behind why your site was approached, and note any goals that need to be achieved to perfect the user experience. These scenarios come in different shapes and sizes, creating a relatable story that allows designers to step back and consider the problem from the audience’s perspective. When writing up the scenarios, consider the following questions: Who is the user? Why does he/she use your website? What does he/she want to accomplish, what are the goals? Understand what motivates your user and what their expectations are of […]

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2 years, 27 days ago
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The Usability Color Palette

I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for. -Georgia O’Keeffe Ms O’Keeffe could not have said it any better – instant visual impressions are formed through color without any other types of connection made. Your web design and color palette can affect how individuals perceive you and your brand, and ultimately your website’s usability. Different colors correlate to different emotions, as has been discussed by psychologists and businesses for years – big businesses use colors to affect your emotions (and consequently, your decisions). Brands want to stand out in people’s minds, creating positive associations and making it more likely to recall in the future. The site and logo should be easily recognizable by your audience, and correlated to your service or product library. Dive into color relationships Looking in depth at the color choices […]

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2 years, 2 months ago
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5 Ways Your Font Choice Affects Usability

Type choice is truly an emotional experience, both for the designer and user. It’s the designers job to evoke these emotions with a steadfast design that reflects the brand it’s representing. The fonts chosen will become a primary component of the user experience on a site or application, so it’s important to view the entire context to deliver the right formula. The selection of type for the web is literally fraught with moving parts that will alter the initial design almost constantly – whether it’s a browser type or contributors adding new content. When designing for the web, it’s important to know that content is constantly changing, and that type implementation will change as the material changes. While it’s important to focus on the overall design of the site, and how the typographic elements intermix with their visual counterparts – it’s critical to remember that the purpose of the content […]

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2 years, 2 months ago
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Parallel Design – Overcoming “Designers’ Block” One Brick at a Time

At times, it can be difficult to find inspiration. Working with a great team of creatives can help you jump out of that writers/designers block that many people find themselves stuck in. It’s normal, this stuck-in-the-mud feeling; surrounding yourself with like-minded, focused people will assist you in your brainstorming and idea creation process. One of the techniques commonly used among designers is the Parallel Design method, where several people create a design based on the same set of requirements – sort of like receiving a homework assignment or general project. Each individual works independently and then shares his or her ideas with the rest of the group. Once all of the ideas and designs have been collected, the team considers each solution and then each designer goes back to his or her own work and implements any improvements for their own project. The benefits of this technique are multifaceted. Not […]

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2 years, 2 months ago