All posts tagged: Accessibility

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The Value of Video Testing for Usability

We all know the power of qualitative testing. Employing platforms to determine the best user experience and using focus groups to target the ideal user to manage the testing process can provide a valuable but all too ‘hands off’ approach to testing. Perhaps the most powerful method of testing is the one that is right under our nose. Video is all around us. It’s become one of the most effective drivers of conversion, provides optimal UX and delivers an immersive brand experience. It’s no surprise that this platform can be used as one of the most effective forms of usability testing. It’s safe to say that digital video has become an important component of successful usability testing sessions, with the benefits to prove. Accuracy Using digital video to record usability testings provides increased detail on the evaluations, providing insight to intricacies that might have gone unnoticed. An in-depth understanding of […]

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1 month, 28 days ago
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Has Big Data Become Bad Data?

Understanding user behavior in the digital environment is paramount to refining and optimizing a marketing strategy or new implementation. Through dialed-in analytics, a business can make decisions based on a user’s true wants and needs – delivering a more controlled and authentic experience. Equipped with these intelligent insights, the optimal technology can be implemented to achieve the ideal approach to a digital strategy. Until only recently – the most prevalent data used has been that of Big Data. Characterized by the output of Volume, Velocity, and Variety – Big is exactly what the name implies – a whole lot of information which may not be entirely suited to a growing UX focus. Is big data dead? Due to the sheer size of output, Big Data tends to be cumbersome and therefore requires a lot of work in translating to become actually useful. For the demanding user of today, a business needs more than just […]

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1 year, 8 months ago
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What’s In A Name? How a URL Can Affect A Site’s Usability

Often overlooked due to the fact that they aren’t the biggest ranking factor used by search engines, the structure of URLs can have a major impact on the SEO and usability factors of a website. The keywords contained within a URL are much more than just a location tool. Relevant to both the user and search engines, URLs help to assess and describe what each page on a site is about and what kind of product or services it provides. The better the URL optimization, the higher it will rank in organic search engine results. While a great deal of thought may be put into the main URL of a website, the inner pages are very important to give thought to in terms of usability. Many times, for these pages – a URL is automatically generated that can easily be optimized to better serve the site and its visitors. Being […]

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1 year, 10 months ago
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Defining UX Design Strategy and Deployment

UX design has come to carry a ton of weight in the web usability world. It’s easy to understand why. The better experience that a user gets, the more likely the user will share, become fan, or make a purchase. People remember great experiences and come back to get the same kind of experience even if they have to pay more for it. Providing a great experience to customers obviously has many benefits to a brand’s credibility, reputation and its social media reach. Define the Problem or the Larger Goal If you’re starting to take web usability seriously, it’s likely because you feel there is some problem or a situation where your goals are not being met. You really need to pinpoint the issue. Maybe your web pages have a high abandon rate or your app gets a lot of downloads but very little usage after the first few days. […]

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2 years, 2 months ago
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Accessibility: Why It Should Be Your Top Priority

Let’s look at the basics of UX (user experience). Zero in on your users – discover what they need and value, as well as their innate abilities and limitations. Analyzing them in depth takes into account their business objectives and company goals as you progress into the projects and solutions that they require. The best experience for the user is entangled with improving their interaction with your product, as well as their perception of who you are as a company and any services that you offer.

 According to Peter Morville (the creator of the User Experience Honeycomb), in order for the user experience to be meaningful, any information they interact with must be: useful, usable, desirable, findable, accessible, and credible. 

Accessibility concentrates on how a disabled individual interacts with and derives benefit from a site, system or application. This is crucial to the development and creation of your site, and […]

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2 years, 9 months ago