All posts tagged: Analytics

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Has Big Data Become Bad Data?

Understanding user behavior in the digital environment is paramount to refining and optimizing a marketing strategy or new implementation. Through dialed-in analytics, a business can make decisions based on a user’s true wants and needs – delivering a more controlled and authentic experience. Equipped with these intelligent insights, the optimal technology can be implemented to achieve the ideal approach to a digital strategy. Until only recently – the most prevalent data used has been that of Big Data. Characterized by the output of Volume, Velocity, and Variety – Big is exactly what the name implies – a whole lot of information which may not be entirely suited to a growing UX focus. Is big data dead? Due to the sheer size of output, Big Data tends to be cumbersome and therefore requires a lot of work in translating to become actually useful. For the demanding user of today, a business needs more than just […]

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3 years, 11 months ago
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Web Analytics: Back to Basics

As the importance of having a great website becomes widely known, companies are jumping on board to stay relevant. But how can an organization measure the impact of its website on its users, both off-site and on-site? That’s where web analytics come in – the collection, reporting and analysis of website data. Defining the Details The main objective of web analytics is to take a close, in-depth look at a websites functions and determining the best implementations and calls-to-action based on that research that will drive more site traffic. An organization must identify what makes its website (and often accompanying microsites) attractive to viewers; once this process has been implemented, that information can be used to build a strong framework and better experience for the intended users. Going through web analytics is truly an intuitive process that can assist organizations in any industry in their goals for web usability. First […]

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4 years, 9 months ago