All posts tagged: Content Strategy

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UX Solutions: Determining If Your Website Can Benefit From AMP

In a marketplace where speed often equals performance, staying relevant across device with attention to mobile is critical. That’s why AMP, or Accelerated Mobile Pages has been met with such excitement. Site owners and marketers who want to remain competitive with a focus on user satisfaction must consider an implementation such as the AMP Project. What is Accelerated Mobile Pages? The Accelerated Mobile Pages (AMP) Project is an open-source framework from Google consisting of 3 components including HTML, JS, and cache libraries that accelerate load speed for mobile pages. What Does AMP Do? The number one reason AMP is so valuable to many is that it speeds up load times. Elements are stripped down but deliver essential content quickly, displaying content that matters but gets rid of all the elements that take a toll on your site’s speed and performance. From a website usability perspective, AMP is a no brainer for […]

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8 days ago
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Reading Between the Lines: The Content and Usability Connection

Very often, when developing a website or app, the first step is presenting the client with wireframes and comps that feature placeholder text which can, and usually delivers a design that is well received, but that may not be ideal in its user experience. As a result, content that is critical to the journey is wedged into places that weren’t built to hold them. Usability testing has shown that an interface with a simplistic structure with high quality, targeted content performs better than its counterpart with a more showy layout and lesser quality content. Beginning with a creative session – content, design and brand should all be taken into consideration. Determining the goals of the site for the organization it will be representing is key to developing a navigation structure and site architecture. Once this framework is built out, the content tends to come together more naturally and authentically. A […]

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5 months, 25 days ago
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Choosing The Right CMS to Support Usability

Aligning a company to the right content management system is a critically important decision for the future of an organization – particularly one that may be facing re-entry into the market, rebrand or restructure. Being that there are several types of CMS tailored to the content needs of a business, it is first important for a company to understand why the CMS is necessary. What aspects of content need to be managed and how much? Though there are options such as web, mobile and component – often an enterprise CMS is the route most travelled, being that it has a keen ability to support best practices and be implemented with scalability options. CMS platforms, and in particular enterprise, when used at optimized levels can deliver a level of success to a company not seen before the CMS was introduced. Beyond serving it’s functional purpose(s) to an internal team, a solid CMS […]

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1 year, 10 months ago
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How to Think About Corporate Site Design and Strategy

For many companies, the role of the corporate website has shifted from a go-to destination for their brand to a channel for public relations. Brand websites and mini websites have taken the role in selling and engaging the target audience. While companies have evolved their strategies in terms of what to do with their other sites, very few have done much in terms of creating an effective corporate web design. Before even discussing design, it’s important to come up with a corporate website strategy. You have to start by asking the important questions. Why are people going to your corporate website? Will you need a mobile version of your site? What goals do you have for the corporate website? How will you go about achieving these goals? You have to map out your strategy so that you can come up with how the design can support the goals. Once there […]

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2 years, 21 days ago
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Using Visual Storytelling to Support User Experience

Visual storytelling, when combined with the right measure of image and often sound, creates a level of connection and intrigue that no other technique can achieve. Emotion, anticipation and stimulation reward the active participant with a resulting heightened engagement for the site owner.  Alternately, average content puts the user in a passive mode where they either consume the content or leave the website altogether. Visual stories, on the other hand, are interactive and get people to commit themselves to your story. There are several effective platforms to apply visual storytelling in the digital environment. Working with a content team to develop stories and narrative around the brand, and a creative team to implement the visuals will deliver the best outcome. Storytelling via textual methodologies can be effective, however, the content must be relevant and cohesive. Taking into consideration the idea of cognitive fluency, many users only read about 20% of […]

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2 years, 2 months ago
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Your Guide to Writing for the Web

We’ve waxed on and on about the intricacies of content creation, ensuring that the copy that you write is impeccable and specific to your brand. The importance of simplicity, relevance and readability is unparalleled when approaching your web content – but why is it so important? Everyone is talking about content, and rightfully so. People read various materials in different ways. Reading on the web is an entirely different experience than sitting down with a cup of coffee and getting deeply involved in a novel. Web content is generally crafted to provide the most information, with ultimate readability. What that means is, essentially, your readers can go to your website and quickly find what they’re looking for in a matter of seconds. Of course, this works in tandem with your web design and UI, but the content aspect cannot be ignored. Your website is there for a reason – your […]

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2 years, 3 months ago
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3 Ways to Improve Usability for Better SEO

Web usability overlaps with many UX best practices, particularly Search Engine Optimization. Studies have shown that some benefits of properly accessible sites include better overall search results, reduced costs and increased audience reach. Search engines are not human – this we know. As this is the case, there are only a narrow number of specifications that they can detect from the mass amount of content that is processed. The engines are however, constantly being optimized, and are capable of delivering a great deal of intuitions through sifting engagement numbers, user patterns and links to determine rankings about a specific site. Content Useful, thoughtful and targeted messaging will increase the UX of a site, increasing the probability that a visitor will return to the site and have a good feeling about it. Notwithstanding the value of return visits, the encouragement of sharing via social media or on additional platforms, the application of bookmarks and resulting inbound links will all […]

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2 years, 4 months ago
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Content Usability Through Organization Schemes

As the importance of content is stressed more and more, strategizing existing and new text in a way that makes sense to users while conveying information in a logical manner has become the main goal of brands who are serious about their vision. Let’s analyze the types of schemes and methods that can be used in true content optimization: Exact schemes divide provided content into separate, distinct sections – once those systems are in place, it is relatively easy for information architects to create, reshape and work with the content (IA discusses where users are in their discovery process, what information they’ve found so far, what are their available options, and the future/consequences/what to expect based on each direction; it is detailed in the previous two blog posts). The Exact category encompasses a few concentrated segments, such as alphabetical, chronological and geographical. Alphabetical schemes are exactly what they sound like […]

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2 years, 5 months ago
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Information Artchitecture 2: Your Content GPS

Earlier, we discussed the basics of Information Architecture and how optimizing it will assist a brand in customer connection and meaningful interaction. Going more deeply into the industry details for optimal information sharing, the most important concepts have been grouped into three ideas: context, content, and users. Context Business goals, funding, and understanding the industry trends, newly developed technology, as well as any resources and constraints involved in the process. Create a story with your brand to stand out among all the emerging brands within the dynamic market – evoke emotion, build anticipation and invite meaningful engagement to reward the active participant. Utilize interactivity, creating an interface that can include sliders, and other authoring tools to create an experience that involves a maximum amount of interaction between the user and the activity. Ensuring that the viewers are absorbing themselves in content and becoming more involved in the experience – heightening […]

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2 years, 5 months ago
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Information Architecture: The Next Level in Content

The higher level of content strategy that emphasizes organization, structure and labeling. Existing content is herded into a format that assures efficiency and sustainability, paving a clear path for users looking for information and engaging in tasks. Having a true knowledge of the general system is required in order to zoom in on the details that make the entire content and design environment flow smoothly. Information Architecture exists in order to provide the space for users to understand all of the minutia – where they are in their discovery process, what information they’ve found so far, what are their available options, and the future/consequences/what to expect based on each direction. Essentially, the road map for content. From the foundation and up, design itself is involved in identifying goals and moving forward with the battle plan. Considering the intended audience remains one of the most important details when creating that strategy […]

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2 years, 5 months ago