All posts tagged: content

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Reading Between the Lines: The Content and Usability Connection

Very often, when developing a website or app, the first step is presenting the client with wireframes and comps that feature placeholder text which can, and usually delivers a design that is well received, but that may not be ideal in its user experience. As a result, content that is critical to the journey is wedged into places that weren’t built to hold them. Usability testing has shown that an interface with a simplistic structure with high quality, targeted content performs better than its counterpart with a more showy layout and lesser quality content. Beginning with a creative session – content, design and brand should all be taken into consideration. Determining the goals of the site for the organization it will be representing is key to developing a navigation structure and site architecture. Once this framework is built out, the content tends to come together more naturally and authentically. A […]

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8 months, 27 days ago
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The Interaction Design + Usability Connection

Understanding the way users interact with your site is crucial in determining what improvements or tweaks are needed – optimal website usability is, of course, a top priority. Directly integrated within web usability, interaction design is greatly focused on satisfying the needs and goals of the intended product users, implementing a heavy focus on designing with stakeholders in mind. Optimal web usability calls for an intuitive user experience, and all possible users (both current and new) must be taken into consideration. The designers that begin this process must be aware of the key aspects that will evoke emotions and calls to action in their target audience – and these emotions must remain positive, avoiding negative associations that could be detrimental to product success. Interaction design in its most basic definition is about building a digital environment for users, designing interactive digital products, environments, systems and services. It is more than just building […]

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2 years, 3 months ago
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Your Guide to Writing for the Web

We’ve waxed on and on about the intricacies of content creation, ensuring that the copy that you write is impeccable and specific to your brand. The importance of simplicity, relevance and readability is unparalleled when approaching your web content – but why is it so important? Everyone is talking about content, and rightfully so. People read various materials in different ways. Reading on the web is an entirely different experience than sitting down with a cup of coffee and getting deeply involved in a novel. Web content is generally crafted to provide the most information, with ultimate readability. What that means is, essentially, your readers can go to your website and quickly find what they’re looking for in a matter of seconds. Of course, this works in tandem with your web design and UI, but the content aspect cannot be ignored. Your website is there for a reason – your […]

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2 years, 6 months ago
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3 Ways to Improve Usability for Better SEO

Web usability overlaps with many UX best practices, particularly Search Engine Optimization. Studies have shown that some benefits of properly accessible sites include better overall search results, reduced costs and increased audience reach. Search engines are not human – this we know. As this is the case, there are only a narrow number of specifications that they can detect from the mass amount of content that is processed. The engines are however, constantly being optimized, and are capable of delivering a great deal of intuitions through sifting engagement numbers, user patterns and links to determine rankings about a specific site. Content Useful, thoughtful and targeted messaging will increase the UX of a site, increasing the probability that a visitor will return to the site and have a good feeling about it. Notwithstanding the value of return visits, the encouragement of sharing via social media or on additional platforms, the application of bookmarks and resulting inbound links will all […]

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2 years, 7 months ago
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Content Usability Through Organization Schemes

As the importance of content is stressed more and more, strategizing existing and new text in a way that makes sense to users while conveying information in a logical manner has become the main goal of brands who are serious about their vision. Let’s analyze the types of schemes and methods that can be used in true content optimization: Exact schemes divide provided content into separate, distinct sections – once those systems are in place, it is relatively easy for information architects to create, reshape and work with the content (IA discusses where users are in their discovery process, what information they’ve found so far, what are their available options, and the future/consequences/what to expect based on each direction; it is detailed in the previous two blog posts). The Exact category encompasses a few concentrated segments, such as alphabetical, chronological and geographical. Alphabetical schemes are exactly what they sound like […]

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2 years, 8 months ago
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Information Architecture: The Next Level in Content

The higher level of content strategy that emphasizes organization, structure and labeling. Existing content is herded into a format that assures efficiency and sustainability, paving a clear path for users looking for information and engaging in tasks. Having a true knowledge of the general system is required in order to zoom in on the details that make the entire content and design environment flow smoothly. Information Architecture exists in order to provide the space for users to understand all of the minutia – where they are in their discovery process, what information they’ve found so far, what are their available options, and the future/consequences/what to expect based on each direction. Essentially, the road map for content. From the foundation and up, design itself is involved in identifying goals and moving forward with the battle plan. Considering the intended audience remains one of the most important details when creating that strategy […]

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2 years, 8 months ago