All posts tagged: conversion

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Must-Have Ecommerce Usability Features to Increase Conversion

Reports are out that the estimate of U.S. retail e-commerce sales for the first quarter of 2016 was $92.8 billion – an increase of 3.7 percent from the fourth quarter of 2015. With total retail sales for the first quarter of 2016 estimated at $1,183.9 billion – there’s no doubting the importance of a business having an ecommerce presence. Capitalizing on this ever-growing segment of online shoppers can be as simple as setting up a templated site, however, if not designed or developed properly, these methods can reflect poor user experience, deterring customers from purchasing. The core goal of an commerce site is to make the experience of purchasing as easy as possible for the consumer – so usability is key. Even focusing on a small set of e-commerce usability essentials, a site can become more usable almost immediately. Navigation When shopping online, consumers generally have a goal in mind, […]

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1 year, 2 months ago
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Usability Testing: Are You Asking The Right Questions?

Usability testing is one of the most effective tools to aid in uncovering problem areas or stuck spots in a website’s design and structure. While any measure of testing is helpful, different types of testing and the way in which questions are asked can greatly affect user response, and ultimately, the outcome of solutions that will be put in place. The first thing to determine is whether to take a scripted or un-scripted approach to testing. Scripting is recommended for testing specific use cases and offers many benefits including delivering the most controlled environment. Reporting from scripted testing delivers both quantitative and qualitative data, all dependent on how the script is crafted. Setting the Scene Foremost, its important to indicate what areas of focus will be tested – this could be anything from the name of a website and how it will register with users to how the product/website functions. […]

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1 year, 9 months ago
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The Business Case for Optimized Site Usability

Web usability is a significant aspect of a websites function that every company must pay attention to for the current and long term health of their organization. Usability, while seemingly invisible, encompasses everything from SEO, conversion ratios, user experience and authority in the market. Embarking on a usability path and building a strategy can be a challenging task, however it is one that will pay off in spades if implemented well and maintained through testing and optimization. The benefits of adopting a website usability optimization strategy affect all those who come in contact with the company – from prospective and current customers to internal stakeholders. Following best practices from design to development to offer the ideal user experience can deliver an increased level of positive association and better bottom line to the brand it supports. External Benefits of Usability Delivers Faster Conversion Its estimated that sites that have poor usability […]

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2 years, 1 month ago
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Measuring The Success of Your Web Usability Strategy

To start the process of improving your site’s usability, you’ll have to set up tracking to record the metrics and results. Once you do, you’ll want to keep track of various data such as entry pages, exit pages, visiting time, clickthrough rates and conversions. Then, you should think about how the data corresponds with your site’s purpose. Every website will have a different goal. Some websites will want to engage visitors and get to explore the rest of the site. Other sites will want to go straight for the conversion whether it’s through leads or sales. You have to figure out what your goal is and start testing different designs to meet the metrics for your goal. For example, if you want to increase engagement, you should aim to increase time spent on site and try to move visitors towards a specific funnel. As important as it is to have […]

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2 years, 2 months ago
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Cause and Effect: Usability and Conversion

It may seem surprising, that while bringing people to a website is not that difficult, its the matter of actually keeping them there, engaging them and ultimately convincing them them to invest and return is a feat of incredible strategy. Whether a business to business (B2B) or direct to consumer (DTC) site, the one single metric that crushes all others in significance is conversion rate. Frankly, it’s all about the visitor. Their capacity to complete tasks easily and quickly is where web usability comes in, working to define the user experience. Its safe to say that usability and conversion, working in tandem, are critical to a sustained, and ultimately successful, relationship with a service or good. It is not enough for a web experience to simply function – a human can simply exist on junk food for a short time, however, in order to thrive and operate optimally, it must […]

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2 years, 8 months ago