All posts tagged: creative agency chicago

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Must-Have Ecommerce Usability Features to Increase Conversion

Reports are out that the estimate of U.S. retail e-commerce sales for the first quarter of 2016 was $92.8 billion – an increase of 3.7 percent from the fourth quarter of 2015. With total retail sales for the first quarter of 2016 estimated at $1,183.9 billion – there’s no doubting the importance of a business having an ecommerce presence. Capitalizing on this ever-growing segment of online shoppers can be as simple as setting up a templated site, however, if not designed or developed properly, these methods can reflect poor user experience, deterring customers from purchasing. The core goal of an commerce site is to make the experience of purchasing as easy as possible for the consumer – so usability is key. Even focusing on a small set of e-commerce usability essentials, a site can become more usable almost immediately. Navigation When shopping online, consumers generally have a goal in mind, […]

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9 months, 6 days ago
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Why Companies Need to Rethink Their Site’s Usability Factor

Usability, while seemingly invisible, encompasses everything from SEO, conversion ratios, user experience and authority in the market. Embarking on a usability path and building a strategy can be a challenging task for an organization, however it is one that will pay off in spades if implemented well and maintained through testing and optimization. The benefits of adopting a website usability optimization strategy through redesign will affect all those who come in contact with the company – from prospective and current customers to internal stakeholders. Following best practices from design to development to offer the ideal user experience can deliver an increased level of positive association and better bottom line to the brand it supports. User experience and web usability are significant aspects of a websites core functionality that every company must pay attention to for the current and long term health of their organization. Its estimated that sites that have poor […]

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10 months, 13 days ago
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Ensuring Your Site Will Measure Up to Google’s New Mobile-Friendly Standards

Chances are you use Google and have noticed that one of the search result criteria is whether or not a site is ‘mobile friendly’ or not. This is a result of step 1 in a major implementation on Google’s part to encourage website owners to take the plunge and optimize their site structure. Beginning in late 2014 and implemented in April 2015, this isn’t some power play for Google – it’s simply better for a user-centered system and better business for a site. To reinforce the importance of this shift, with regard to search, as of April 2015, “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Further, and even more telling to conversion strategies, behavior in spending has shifted to approximately 30% of all online sales now made on mobile devices. Gartner predicts that, by 2017, U.S. mobile commerce will have increased […]

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1 year, 1 month ago
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Following Best Practices to Boost Your Site’s Web Usability Factor

Web Usability encompasses a variety of aspects that focus on making your users’ experience the best one possible. By zeroing in on both design and content, a site owner can improve the overall experience for the user. It can be easy to overlook these details, but they all add up to a critical component in delivering initial or heightened conversions and sustained business. Implementing tried and tested web usability best practices help to provide a site immediate advantages for the ideal UX. By following a set of proven tactics, the site can garner a better experience in a shorter amount of time. Its important to note, however, that best practices function at their optimal rate when a content strategy is in place. Focus on Consistency Keep navigation, content and imagery consistent throughout the site. Users should always be able to return easily to your homepage and to other major navigation […]

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1 year, 5 months ago
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Getting Personal: Conducting User Research for Better Usability

Understanding your audience is the most important step in beginning the usability strategy for your brand. Focusing on your audience’s behaviors, needs and motivations can pave the way for the best possible designs that will appeal to the user experience. Common methods used in evaluating your users involve observation techniques, task analysis and other feedback strategies. Beginning The Process To truly understand the impact of interface design, content and layout on the intended users. As with any type of user research, the subjects must be studied for the purpose of a greater level of understanding – once that level is achieved, the necessary or wanted improvements can be made in order to build that ideal web and brand environment. Steps to Take To ensure that the needed research is thorough, analysts can consider speaking directly to their interviewees, engaging in contextual interviews that will enable observation of the users in […]

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1 year, 6 months ago
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The Pros and Cons of Adaptive Web Design

While responsive design has been dominant in the design and development industry, adaptive design has still remained relevant. What makes adaptive web design different from responsive is that it uses different versions of a website to deliver a customized experience for the user. The version that is shown will obviously depend on multiple factors like the screen size of the device, type of device, browser being used, etc. The big question that many website owners want answered is if whether adaptive design is the right choice for their mobile campaigns. To help answer that question, here are some pros and cons of this design format. Pros of Adaptive A better user experience due to the fact that predesigned versions of a website will be served to the user. The website isn’t “responding” to the type of device or other factors. The website will perform better. Load time is one of […]

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1 year, 7 months ago
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Scrolling for Better Website Usability and Content Organization

As much as a simplicity approach to both content and graphics for a website is encouraged, when working with a larger amount of assets, scrolling lends a much better approach to usability than breaking up content into separate pages. With sites developing more in depth content and the prevalence of parallax and animated sites as well as constant information stream applications, the approach of scrolling is evolving to site and content specifications. The mantra of ‘above/below the fold’ rules were ubiquitous with designers working to get as much information as possible into the immediately seen space that ultimately would overwhelm the user. Along with technology, the user has evolved, and scrolling is now an integral aspect of many programs and applications – allowing an easier flow of communication to the user, providing a more engaging and usable experience. With the popularity and prevalence of mobility, so much has changed – […]

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1 year, 8 months ago
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Choosing The Right CMS to Support Usability

Aligning a company to the right content management system is a critically important decision for the future of an organization – particularly one that may be facing re-entry into the market, rebrand or restructure. Being that there are several types of CMS tailored to the content needs of a business, it is first important for a company to understand why the CMS is necessary. What aspects of content need to be managed and how much? Though there are options such as web, mobile and component – often an enterprise CMS is the route most travelled, being that it has a keen ability to support best practices and be implemented with scalability options. CMS platforms, and in particular enterprise, when used at optimized levels can deliver a level of success to a company not seen before the CMS was introduced. Beyond serving it’s functional purpose(s) to an internal team, a solid CMS […]

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1 year, 8 months ago
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Web Navigation: Understanding The Roadmap of UX

An integral element to the aspect of usability on a website is the design of it’s core navigation. This is the system of parts that helps a user move around the experience, helping them find what they need, get deeper into information and complete a task. When a user first comes to a site, it’s much like they are traveling streets in a city they’ve never been before. There is a clear reason for the visit, whether business or leisure, but in order to get to where they need to go, they must be led by visual cues. These visual cues must be in the right order and delivered to the user in clear terms to create a pathway to their final destination. A solid set of principles can help to drive navigation that fosters user connection, engages new users and heightens conversion: Create An Organizational Strategy Taking into consideration the importance of […]

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1 year, 9 months ago
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Measuring The Success of Your Web Usability Strategy

To start the process of improving your site’s usability, you’ll have to set up tracking to record the metrics and results. Once you do, you’ll want to keep track of various data such as entry pages, exit pages, visiting time, clickthrough rates and conversions. Then, you should think about how the data corresponds with your site’s purpose. Every website will have a different goal. Some websites will want to engage visitors and get to explore the rest of the site. Other sites will want to go straight for the conversion whether it’s through leads or sales. You have to figure out what your goal is and start testing different designs to meet the metrics for your goal. For example, if you want to increase engagement, you should aim to increase time spent on site and try to move visitors towards a specific funnel. As important as it is to have […]

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1 year, 9 months ago