All posts tagged: creative agency chicago

Continue Reading

Choosing The Right CMS to Support Usability

Aligning a company to the right content management system is a critically important decision for the future of an organization – particularly one that may be facing re-entry into the market, rebrand or restructure. Being that there are several types of CMS tailored to the content needs of a business, it is first important for a company to understand why the CMS is necessary. What aspects of content need to be managed and how much? Though there are options such as web, mobile and component – often an enterprise CMS is the route most travelled, being that it has a keen ability to support best practices and be implemented with scalability options. CMS platforms, and in particular enterprise, when used at optimized levels can deliver a level of success to a company not seen before the CMS was introduced. Beyond serving it’s functional purpose(s) to an internal team, a solid CMS […]

0
2 years, 8 months ago
Continue Reading

Web Navigation: Understanding The Roadmap of UX

An integral element to the aspect of usability on a website is the design of it’s core navigation. This is the system of parts that helps a user move around the experience, helping them find what they need, get deeper into information and complete a task. When a user first comes to a site, it’s much like they are traveling streets in a city they’ve never been before. There is a clear reason for the visit, whether business or leisure, but in order to get to where they need to go, they must be led by visual cues. These visual cues must be in the right order and delivered to the user in clear terms to create a pathway to their final destination. A solid set of principles can help to drive navigation that fosters user connection, engages new users and heightens conversion: Create An Organizational Strategy Taking into consideration the importance of […]

1
2 years, 9 months ago
Continue Reading

Measuring The Success of Your Web Usability Strategy

To start the process of improving your site’s usability, you’ll have to set up tracking to record the metrics and results. Once you do, you’ll want to keep track of various data such as entry pages, exit pages, visiting time, clickthrough rates and conversions. Then, you should think about how the data corresponds with your site’s purpose. Every website will have a different goal. Some websites will want to engage visitors and get to explore the rest of the site. Other sites will want to go straight for the conversion whether it’s through leads or sales. You have to figure out what your goal is and start testing different designs to meet the metrics for your goal. For example, if you want to increase engagement, you should aim to increase time spent on site and try to move visitors towards a specific funnel. As important as it is to have […]

0
2 years, 9 months ago
Continue Reading

5 Ways to Design a More Intuitive Mobile App

With rampant talk of responsive design and the overwhelming use of mobile devices as a primary device for users, the importance of a mobile presence is clear. Naturally, the time of a mobile user is at a premium so it’s paramount for mobile apps to be as intuitive as possible. Designing an interface that is centered around UX and usability is the keystone to create a mobile app that truly ‘works’ for the user. #1: Know Your User User experience doesn’t exist without the user – so it’s critical to involve them in the process – understanding who they are and what drives them. Conducting user and competitive research – not simply gathering analytics, but getting into the field, engaging with the ideal user – and applying these findings to the initial phase of design is a non-negotiable process. Data is a big part of gathering the information needed, however, in a project’s […]

1
2 years, 9 months ago