All posts tagged: Google

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Ensuring Your Site Will Measure Up to Google’s New Mobile-Friendly Standards

Chances are you use Google and have noticed that one of the search result criteria is whether or not a site is ‘mobile friendly’ or not. This is a result of step 1 in a major implementation on Google’s part to encourage website owners to take the plunge and optimize their site structure. Beginning in late 2014 and implemented in April 2015, this isn’t some power play for Google – it’s simply better for a user-centered system and better business for a site. To reinforce the importance of this shift, with regard to search, as of April 2015, “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Further, and even more telling to conversion strategies, behavior in spending has shifted to approximately 30% of all online sales now made on mobile devices. Gartner predicts that, by 2017, U.S. mobile commerce will have increased […]

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1 year, 2 months ago
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Mobile Usability Matters: Search Ranking Developments

With the new announcement from Google that mobile usability will count as a search ranking factor beginning in April 2015 – now is the time to pay attention. We’ve all known that mobile is rising quickly as a main platform for users across the board, but now the stakes are higher. Mobile search results will now reflect how mobile-friendly sites are, and if a website isn’t optimized for mobile browsing, it will most likely drop in ranking. Most site owners don’t understand what to do when it comes to mobile sites. Mobile sites are different from regular sites, so there are a different set of best practices that you need to follow. It’s important to make sure your mobile site is optimized and formatted correctly because mobile visitors now make up a large percentage of total site visitors. Some webmasters report 30-40% of their visitors use mobile devices. This news is […]

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2 years, 3 months ago