All posts tagged: health care providers

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Transforming Usability Throughout the Health Care Experience

There’s perhaps no industry where usability and overall user experience is more critical than that of health care. Personalized engagement is of the utmost importance to an environment where the relationship with between patient and provider can at times seem impersonal. A human perspective has become essential in optimizing communications, improving processes and producing better outcomes. This need has become so clear, that for the second year in a row, the Electronic Health Records Association has held an annual ‘Shaping Usability of Health IT Summit’. The focus of the meeting in part, was the ‘creation of personas representing the wide variety of stakeholders whose day-to-day activities are impacted by health IT.’ Making the right connections and conversions in healthcare communications is no simple feat. Though the patient-provider relationship has been given most focus from a branding standpoint, the channels and personas within the health system are vast – inclusive of clinicians and […]

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23 days ago
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Refining Health Care UX With Data

There’s little question as to what a health care organization needs to serve it’s user in the digital environment – information, trust, intelligence, transparency and speed – just to name a few. Creating the pathway to deliver the optimal experience requires the careful and meaningful integration of design and data to produce a usable platform for both providers and consumers. Like most regulated industries, the health care digital landscape can always be improved. Advancements are constantly being made and the many websites are operating on dated platforms unable to serve their users full range of needs, or even worse – platforms may not be used to their potential. Organizations, it seems have made sizable investments in electronic health care record (EHR) and health IT (HIT) systems, however 75% are underutilizing the tools because of time commitment or costs involved. Data as a Gamechanger Particularly in health care, usability must be at the […]

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2 years, 1 month ago