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Transforming Usability Throughout the Health Care Experience

There’s perhaps no industry where usability and overall user experience is more critical than that of health care. Personalized engagement is of the utmost importance to an environment where the relationship with between patient and provider can at times seem impersonal. A human perspective has become essential in optimizing communications, improving processes and producing better outcomes. This need has become so clear, that for the second year in a row, the Electronic Health Records Association has held an annual ‘Shaping Usability of Health IT Summit’. The focus of the meeting in part, was the ‘creation of personas representing the wide variety of stakeholders whose day-to-day activities are impacted by health IT.’ Making the right connections and conversions in healthcare communications is no simple feat. Though the patient-provider relationship has been given most focus from a branding standpoint, the channels and personas within the health system are vast – inclusive of clinicians and […]

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2 months, 16 days ago