All posts tagged: minimalism

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Simplicity: Doing It Right

The act of being simple yet useful is one of the hardest things to accomplish. Particularly in the digital environment, where a prerequisite of complexity must exist for a product to actually work – delivering a simple end product to the user can be an almost impossible feat. Many approach a minimal digital strategy by thinking that items simply need to be removed. This could not be more wrong. True, the removal of the unnecessary is critical, but the addition of a meaningful and usable pathway for the user must be paved. In support of this notion, John Maeda, from the The Laws of Simplicity: Design, Technology, Business, Life stated that; ‘Simplicity is about subtracting the obvious and adding the meaningful.’  With respect to usability, Simplicity is not the magic solution, but it can make the experience exponentially easier to navigate. To ensure you are designing and strategizing the right path, approach […]

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1 year, 6 months ago
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Improving Usability Through Minimalism

We all have opinions on what could make a website more effective in theory, but as we have learned, designing for the best user experience based on patterns and mapping can debunk any preconceived ideas we have about what ‘really works‘ for a site. Tapping into the aesthetic of minimalist design is a good place to start in embarking upon a usability optimization strategy. Content that is well structured and straightforward, paired with simple design, can prove to be more valuable than designs filled with unnecessary intricacies. The ideal user will respond to a minimalist approach, intuitively absorbing the visual, and become immersed in what truly matters: the information. Simplicity does not automatically mean usability, but it can make the experience easier to navigate. In this case, approaching usability as the interaction between the user and the system will help to understand how the user will move about the environment and with what level of […]

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2 years, 3 months ago