All posts tagged: Mobile

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Essential Mobile App Design Usability Factors

The goal of many mobile apps is to create a system that speaks the language of the user, leveraging familiar concepts to deliver something that feels new and unexpected – even delightful. This can be challenging to accomplish but aligning with a specific set of usability factors can increase freedom of design elements and deliver the ideal outcome. In breaking down the elements – whether text or imagery, creating pathways to engagement through gesture-driven actions such as clicks, taps and swipes can make the experience interactive but intuitive. Optimizing a mobile environment to be predictable and consistent while maintaining engagement and comprehension is a multi-faceted task. Understanding user personas and clear pathways in previous steps can help to increase usability at a faster delivery rate. Onboarding Because it’s the first point of contact, onboarding is arguably the most important component of mobile app design strategy. The goal of onboarding is to introduce the purpose of […]

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1 month, 14 days ago
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The Importance of Web Usability Testing

Web usability is one of the most important aspects of a website; however often in the corporate environments, it is one of the least understood aspects of content optimization. Although UI/UX is an integral part of site design and architecture, there are few people who truly understand it enough to make it an integral part of the layout right from the start. Here are just a few of the advantages to including UI/UX in the testing and planning of your website from the very beginning of its inception. You will create better SEO from the beginning of your online presence Search engine optimization usually takes quite a while to affect a website’s presence on the Internet. However, incorporating web usability testing into the framework of a website will speed up this process immeasurably. It is well known that the major search engines place a premium on sites that have low […]

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2 years, 4 months ago
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Mobile Usability Matters: Search Ranking Developments

With the new announcement from Google that mobile usability will count as a search ranking factor beginning in April 2015 – now is the time to pay attention. We’ve all known that mobile is rising quickly as a main platform for users across the board, but now the stakes are higher. Mobile search results will now reflect how mobile-friendly sites are, and if a website isn’t optimized for mobile browsing, it will most likely drop in ranking. Most site owners don’t understand what to do when it comes to mobile sites. Mobile sites are different from regular sites, so there are a different set of best practices that you need to follow. It’s important to make sure your mobile site is optimized and formatted correctly because mobile visitors now make up a large percentage of total site visitors. Some webmasters report 30-40% of their visitors use mobile devices. This news is […]

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2 years, 6 months ago