All posts tagged: Personas

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Setting the Scene: 3 Scenarios to Improve UX

Understanding why a specific user or group comes to your website is critical when designing an interface, and when engaging in usability testing. Gathering all of this information both saves you valuable time in what could be a tedious, grueling process, as well as gathering informative research that can assist in structuring your website to formulate the best user-brand fit. Scenarios describe the context behind why your site was approached, and note any goals that need to be achieved to perfect the user experience. These scenarios come in different shapes and sizes, creating a relatable story that allows designers to step back and consider the problem from the audience’s perspective. When writing up the scenarios, consider the following questions: Who is the user? Why does he/she use your website? What does he/she want to accomplish, what are the goals? Understand what motivates your user and what their expectations are of […]

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4 years, 6 months ago
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Make it Persona(l): 5 Steps for Usability Testing

Usability testing is one of the most fundamental parts of the overall website design process. These tests involve close observation of selected participants as they maneuver through a site at their own pace, for the purpose of identifying any usability issues or problems. Once these issues have been discovered, a brand can determine the participants’ satisfaction with the website or product. 
 An important element of usability testing is crafting personas that can be studied to gather crucial information, benefiting the user interface and user experience designs. The driving intention is to collect as much data as possible in order to enhance and perfect web usability. Creating realistic representations of your key audience segments involves investing time in user research and web analytics – the more research you do, the better. 
 A few aspects to consider when designing these personas include: providing the clearest possible picture of the user’s […]

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4 years, 6 months ago