All posts tagged: text

Continue Reading

Using Visual Storytelling to Support User Experience

Visual storytelling, when combined with the right measure of image and often sound, creates a level of connection and intrigue that no other technique can achieve. Emotion, anticipation and stimulation reward the active participant with a resulting heightened engagement for the site owner.  Alternately, average content puts the user in a passive mode where they either consume the content or leave the website altogether. Visual stories, on the other hand, are interactive and get people to commit themselves to your story. There are several effective platforms to apply visual storytelling in the digital environment. Working with a content team to develop stories and narrative around the brand, and a creative team to implement the visuals will deliver the best outcome. Storytelling via textual methodologies can be effective, however, the content must be relevant and cohesive. Taking into consideration the idea of cognitive fluency, many users only read about 20% of […]

0
4 years, 6 months ago