All posts tagged: UI Design

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UX Solutions: Determining If Your Website Can Benefit From AMP

In a marketplace where speed often equals performance, staying relevant across device with attention to mobile is critical. That’s why AMP, or Accelerated Mobile Pages has been met with such excitement. Site owners and marketers who want to remain competitive with a focus on user satisfaction must consider an implementation such as the AMP Project. What is Accelerated Mobile Pages? The Accelerated Mobile Pages (AMP) Project is an open-source framework from Google consisting of 3 components including HTML, JS, and cache libraries that accelerate load speed for mobile pages. What Does AMP Do? The number one reason AMP is so valuable to many is that it speeds up load times. Elements are stripped down but deliver essential content quickly, displaying content that matters but gets rid of all the elements that take a toll on your site’s speed and performance. From a website usability perspective, AMP is a no brainer for […]

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8 days ago
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Serving the Brand with User-Centered Design

Delivering a web design that both effectively resonates the brand it represents and puts the user first, can be a complex task – especially when multiple markets or user segments are at play. User centered design, sometimes referred to as human-centered design, does a great job of prioritizing the user and making the environment ideal for their tasks – but it may not always serve the brand adequately. Blending customized design strategies and traditional user centered design best practices can prove to be the ideal route, satisfying the needs of each side. Build a Foundation While user centered design can prove to be an ideal creator of pathways for the user, it’s essential to understand the brand: it’s brand values, core messaging and it’s positioning in the current market. Determine business goals and to help construct how the user will be driven to conversion. Follow the Process Whether it be an iterative […]

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9 months, 9 days ago
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Must-Have Ecommerce Usability Features to Increase Conversion

Reports are out that the estimate of U.S. retail e-commerce sales for the first quarter of 2016 was $92.8 billion – an increase of 3.7 percent from the fourth quarter of 2015. With total retail sales for the first quarter of 2016 estimated at $1,183.9 billion – there’s no doubting the importance of a business having an ecommerce presence. Capitalizing on this ever-growing segment of online shoppers can be as simple as setting up a templated site, however, if not designed or developed properly, these methods can reflect poor user experience, deterring customers from purchasing. The core goal of an commerce site is to make the experience of purchasing as easy as possible for the consumer – so usability is key. Even focusing on a small set of e-commerce usability essentials, a site can become more usable almost immediately. Navigation When shopping online, consumers generally have a goal in mind, […]

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11 months, 2 days ago
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Getting Personal: Conducting User Research for Better Usability

Understanding your audience is the most important step in beginning the usability strategy for your brand. Focusing on your audience’s behaviors, needs and motivations can pave the way for the best possible designs that will appeal to the user experience. Common methods used in evaluating your users involve observation techniques, task analysis and other feedback strategies. Beginning The Process To truly understand the impact of interface design, content and layout on the intended users. As with any type of user research, the subjects must be studied for the purpose of a greater level of understanding – once that level is achieved, the necessary or wanted improvements can be made in order to build that ideal web and brand environment. Steps to Take To ensure that the needed research is thorough, analysts can consider speaking directly to their interviewees, engaging in contextual interviews that will enable observation of the users in […]

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1 year, 8 months ago
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The Pros and Cons of Adaptive Web Design

While responsive design has been dominant in the design and development industry, adaptive design has still remained relevant. What makes adaptive web design different from responsive is that it uses different versions of a website to deliver a customized experience for the user. The version that is shown will obviously depend on multiple factors like the screen size of the device, type of device, browser being used, etc. The big question that many website owners want answered is if whether adaptive design is the right choice for their mobile campaigns. To help answer that question, here are some pros and cons of this design format. Pros of Adaptive A better user experience due to the fact that predesigned versions of a website will be served to the user. The website isn’t “responding” to the type of device or other factors. The website will perform better. Load time is one of […]

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1 year, 9 months ago
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The Business Case for Optimized Site Usability

Web usability is a significant aspect of a websites function that every company must pay attention to for the current and long term health of their organization. Usability, while seemingly invisible, encompasses everything from SEO, conversion ratios, user experience and authority in the market. Embarking on a usability path and building a strategy can be a challenging task, however it is one that will pay off in spades if implemented well and maintained through testing and optimization. The benefits of adopting a website usability optimization strategy affect all those who come in contact with the company – from prospective and current customers to internal stakeholders. Following best practices from design to development to offer the ideal user experience can deliver an increased level of positive association and better bottom line to the brand it supports. External Benefits of Usability Delivers Faster Conversion Its estimated that sites that have poor usability […]

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1 year, 9 months ago
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5 Ways to Design a More Intuitive Mobile App

With rampant talk of responsive design and the overwhelming use of mobile devices as a primary device for users, the importance of a mobile presence is clear. Naturally, the time of a mobile user is at a premium so it’s paramount for mobile apps to be as intuitive as possible. Designing an interface that is centered around UX and usability is the keystone to create a mobile app that truly ‘works’ for the user. #1: Know Your User User experience doesn’t exist without the user – so it’s critical to involve them in the process – understanding who they are and what drives them. Conducting user and competitive research – not simply gathering analytics, but getting into the field, engaging with the ideal user – and applying these findings to the initial phase of design is a non-negotiable process. Data is a big part of gathering the information needed, however, in a project’s […]

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1 year, 11 months ago
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Identifying (and Fixing) Common Usability ‘Stuck Spots’

There are many seemingly small usability issues that can go unnoticed causing site owners to wonder why drop numbers are increasing and conversions aren’t happening frequently. Making sure the site is performing at it’s highest potential across all devices by testing and correcting identified issues will help to get back on track to better SEO and happier users. Site Speed & Load Time Slow site speed is an increasing challenge across many channels with respect to design, development and ultimately – the bottom line of a company. Site users provide the data backing. Improved levels of satisfaction are present when a site loads quickly and alternately, a dissatisfaction if a page load is longer than they expect it to be. Longer load times, even at a rate of a one second delay can be an huge issue affecting the financial stability of a company, particularly for ecommerce. At this one second delay […]

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2 years, 27 days ago
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The Site Speed, User Satisfaction & Usability Connection

Slow site speed is an increasing challenge across many channels with respect to design, development and ultimately – the bottom line of a company. The stakes have been raised even further with importance heavily weighing on user experience design and development when it comes to load speed and user satisfaction. Understanding the aspects being affected and how they impact conversions will lead to steps taken in site speed optimization. Conversion Page speed has one of the most direct connections to usability making the issue clear: if a website takes longer than a user expects it to load, they will abandon the pursuit. Site users provide the data backing. Improved levels of satisfaction are present when a site loads quickly and alternately, a dissatisfaction if a page load is longer than they expect it to be. Longer load times, even at a rate of a one second delay can be an huge […]

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2 years, 1 month ago
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Defining UX Design Strategy and Deployment

UX design has come to carry a ton of weight in the web usability world. It’s easy to understand why. The better experience that a user gets, the more likely the user will share, become fan, or make a purchase. People remember great experiences and come back to get the same kind of experience even if they have to pay more for it. Providing a great experience to customers obviously has many benefits to a brand’s credibility, reputation and its social media reach. Define the Problem or the Larger Goal If you’re starting to take web usability seriously, it’s likely because you feel there is some problem or a situation where your goals are not being met. You really need to pinpoint the issue. Maybe your web pages have a high abandon rate or your app gets a lot of downloads but very little usage after the first few days. […]

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2 years, 1 month ago