All posts tagged: Usability Testing

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Check Your Site’s Web Usability with These 5 Free/Low Cost Testing Tools

You don’t have to be an expert nor a design firm with the latest in usability technology to run some great usability testing. In the last few years, there have been a large amount of free or cheap tools that have been created by the web design community to help everyday website owners like you. These tools will allow you to cover a wide range of web usability standards and help you make quick improvements to your site. Without further ado, here is a list of some handy tools. 1. Juicy Studio’s Readability Test If content is king then you owe it to yourself to make sure that your content is easy to consume. This testing tool allows you to simply take the URL of your page and scan it for readability. It checks against three different algorithms with explanations on how your page was scored and what you can […]

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1 year, 5 months ago
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Getting Personal: Conducting User Research for Better Usability

Understanding your audience is the most important step in beginning the usability strategy for your brand. Focusing on your audience’s behaviors, needs and motivations can pave the way for the best possible designs that will appeal to the user experience. Common methods used in evaluating your users involve observation techniques, task analysis and other feedback strategies. Beginning The Process To truly understand the impact of interface design, content and layout on the intended users. As with any type of user research, the subjects must be studied for the purpose of a greater level of understanding – once that level is achieved, the necessary or wanted improvements can be made in order to build that ideal web and brand environment. Steps to Take To ensure that the needed research is thorough, analysts can consider speaking directly to their interviewees, engaging in contextual interviews that will enable observation of the users in […]

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1 year, 6 months ago
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Measuring The Success of Your Web Usability Strategy

To start the process of improving your site’s usability, you’ll have to set up tracking to record the metrics and results. Once you do, you’ll want to keep track of various data such as entry pages, exit pages, visiting time, clickthrough rates and conversions. Then, you should think about how the data corresponds with your site’s purpose. Every website will have a different goal. Some websites will want to engage visitors and get to explore the rest of the site. Other sites will want to go straight for the conversion whether it’s through leads or sales. You have to figure out what your goal is and start testing different designs to meet the metrics for your goal. For example, if you want to increase engagement, you should aim to increase time spent on site and try to move visitors towards a specific funnel. As important as it is to have […]

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1 year, 9 months ago
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Improving Usability Through Minimalism

We all have opinions on what could make a website more effective in theory, but as we have learned, designing for the best user experience based on patterns and mapping can debunk any preconceived ideas we have about what ‘really works‘ for a site. Tapping into the aesthetic of minimalist design is a good place to start in embarking upon a usability optimization strategy. Content that is well structured and straightforward, paired with simple design, can prove to be more valuable than designs filled with unnecessary intricacies. The ideal user will respond to a minimalist approach, intuitively absorbing the visual, and become immersed in what truly matters: the information. Simplicity does not automatically mean usability, but it can make the experience easier to navigate. In this case, approaching usability as the interaction between the user and the system will help to understand how the user will move about the environment and with what level of […]

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2 years, 10 days ago
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A Brand’s Best Friend: Testing for Mobile Optimization

The growing importance of mobile optimization has made it the focus of brands in every industry. Since more and more users are relying on their smartphones and tablets to communicate with companies, the optimal user experience is entrenched in being the best in mobile. In order to stay relevant in the market, brands must adhere to the trends that surface. One of the best ways to ensure that your company is ready to compete would be to engage in mobile device testing. 

 Some prepping is necessary before you can move forward with the testing process. Start from the very beginning – consider your available time frame and budget, which will assist in determining the processes that will cater most optimally to your needs. Consider Your Surroundings Additionally, think about how the test will be set up and the physical environment in which it will take place. This may seem […]

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2 years, 25 days ago
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Usability Testing: Your Game Plan

Usability testing is one of the most fundamental parts of the overall website design process. These tests involve close observation of selected participants as they maneuver through a site at their own pace, for the purpose of identifying any usability issues or problems. Once these issues have been discovered, a brand can determine the participants’ satisfaction with the website or product. 
 A lot of collaboration goes into finding the right person to assist in the usability testing process, and team members work together to make final decisions as to their usability game plan. Once that outline is agreed upon, you’re ready to go. The following elements must be included in your strategy. Scope and Purpose Before going forward, you must indicate what you’ll be testing – this could be anything from the name of your website and how it will register with users to how the product/website functions. Here […]

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2 years, 1 month ago