All posts tagged: Usability

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Essential Mobile App Design Usability Factors

The goal of many mobile apps is to create a system that speaks the language of the user, leveraging familiar concepts to deliver something that feels new and unexpected – even delightful. This can be challenging to accomplish but aligning with a specific set of usability factors can increase freedom of design elements and deliver the ideal outcome. In breaking down the elements – whether text or imagery, creating pathways to engagement through gesture-driven actions such as clicks, taps and swipes can make the experience interactive but intuitive. Optimizing a mobile environment to be predictable and consistent while maintaining engagement and comprehension is a multi-faceted task. Understanding user personas and clear pathways in previous steps can help to increase usability at a faster delivery rate. Onboarding Because it’s the first point of contact, onboarding is arguably the most important component of mobile app design strategy. The goal of onboarding is to introduce the purpose of […]

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1 month, 14 days ago
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UX Solutions: Determining If Your Website Can Benefit From AMP

In a marketplace where speed often equals performance, staying relevant across device with attention to mobile is critical. That’s why AMP, or Accelerated Mobile Pages has been met with such excitement. Site owners and marketers who want to remain competitive with a focus on user satisfaction must consider an implementation such as the AMP Project. What is Accelerated Mobile Pages? The Accelerated Mobile Pages (AMP) Project is an open-source framework from Google consisting of 3 components including HTML, JS, and cache libraries that accelerate load speed for mobile pages. What Does AMP Do? The number one reason AMP is so valuable to many is that it speeds up load times. Elements are stripped down but deliver essential content quickly, displaying content that matters but gets rid of all the elements that take a toll on your site’s speed and performance. From a website usability perspective, AMP is a no brainer for […]

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3 months, 10 days ago
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The Value of Video Testing for Usability

We all know the power of qualitative testing. Employing platforms to determine the best user experience and using focus groups to target the ideal user to manage the testing process can provide a valuable but all too ‘hands off’ approach to testing. Perhaps the most powerful method of testing is the one that is right under our nose. Video is all around us. It’s become one of the most effective drivers of conversion, provides optimal UX and delivers an immersive brand experience. It’s no surprise that this platform can be used as one of the most effective forms of usability testing. It’s safe to say that digital video has become an important component of successful usability testing sessions, with the benefits to prove. Accuracy Using digital video to record usability testings provides increased detail on the evaluations, providing insight to intricacies that might have gone unnoticed. An in-depth understanding of […]

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4 months ago
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Reading Between the Lines: The Content and Usability Connection

Very often, when developing a website or app, the first step is presenting the client with wireframes and comps that feature placeholder text which can, and usually delivers a design that is well received, but that may not be ideal in its user experience. As a result, content that is critical to the journey is wedged into places that weren’t built to hold them. Usability testing has shown that an interface with a simplistic structure with high quality, targeted content performs better than its counterpart with a more showy layout and lesser quality content. Beginning with a creative session – content, design and brand should all be taken into consideration. Determining the goals of the site for the organization it will be representing is key to developing a navigation structure and site architecture. Once this framework is built out, the content tends to come together more naturally and authentically. A […]

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8 months, 27 days ago
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Must-Have Ecommerce Usability Features to Increase Conversion

Reports are out that the estimate of U.S. retail e-commerce sales for the first quarter of 2016 was $92.8 billion – an increase of 3.7 percent from the fourth quarter of 2015. With total retail sales for the first quarter of 2016 estimated at $1,183.9 billion – there’s no doubting the importance of a business having an ecommerce presence. Capitalizing on this ever-growing segment of online shoppers can be as simple as setting up a templated site, however, if not designed or developed properly, these methods can reflect poor user experience, deterring customers from purchasing. The core goal of an commerce site is to make the experience of purchasing as easy as possible for the consumer – so usability is key. Even focusing on a small set of e-commerce usability essentials, a site can become more usable almost immediately. Navigation When shopping online, consumers generally have a goal in mind, […]

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1 year, 2 months ago
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Why Companies Need to Rethink Their Site’s Usability Factor

Usability, while seemingly invisible, encompasses everything from SEO, conversion ratios, user experience and authority in the market. Embarking on a usability path and building a strategy can be a challenging task for an organization, however it is one that will pay off in spades if implemented well and maintained through testing and optimization. The benefits of adopting a website usability optimization strategy through redesign will affect all those who come in contact with the company – from prospective and current customers to internal stakeholders. Following best practices from design to development to offer the ideal user experience can deliver an increased level of positive association and better bottom line to the brand it supports. User experience and web usability are significant aspects of a websites core functionality that every company must pay attention to for the current and long term health of their organization. Its estimated that sites that have poor […]

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1 year, 3 months ago
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Usability Checklist: Improvements to Achieve a More User-Centered Site

A site’s ideal usability factors come down to one goal of serving the user, but it encompasses many elements. It can be difficult to know where to start in optimizing a site for usability as each has their own set of requirements. From design factors to site structure – all the way to loading times – web usability aspects that need to be redesigned, refined or adjusted may not always be apparent. Organizational Schemes Organizational structures are all about allowing users to predict where they will find information on the website, taking into account their individual expectations and displaying those elements so that they can transfer that familiarity from known pages to new ones. Common structures implemented are: Matrix, Sequential and Hierarchical. If a user is familiar with a certain button placement or content flow on the first pages they peruse, then their eyes will automatically look for a similar layout […]

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1 year, 4 months ago
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Ensuring Your Site Will Measure Up to Google’s New Mobile-Friendly Standards

Chances are you use Google and have noticed that one of the search result criteria is whether or not a site is ‘mobile friendly’ or not. This is a result of step 1 in a major implementation on Google’s part to encourage website owners to take the plunge and optimize their site structure. Beginning in late 2014 and implemented in April 2015, this isn’t some power play for Google – it’s simply better for a user-centered system and better business for a site. To reinforce the importance of this shift, with regard to search, as of April 2015, “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Further, and even more telling to conversion strategies, behavior in spending has shifted to approximately 30% of all online sales now made on mobile devices. Gartner predicts that, by 2017, U.S. mobile commerce will have increased […]

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1 year, 6 months ago
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Refining Health Care UX With Data

There’s little question as to what a health care organization needs to serve it’s user in the digital environment – information, trust, intelligence, transparency and speed – just to name a few. Creating the pathway to deliver the optimal experience requires the careful and meaningful integration of design and data to produce a usable platform for both providers and consumers. Like most regulated industries, the health care digital landscape can always be improved. Advancements are constantly being made and the many websites are operating on dated platforms unable to serve their users full range of needs, or even worse – platforms may not be used to their potential. Organizations, it seems have made sizable investments in electronic health care record (EHR) and health IT (HIT) systems, however 75% are underutilizing the tools because of time commitment or costs involved. Data as a Gamechanger Particularly in health care, usability must be at the […]

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1 year, 6 months ago
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Usability Testing: Are You Asking The Right Questions?

Usability testing is one of the most effective tools to aid in uncovering problem areas or stuck spots in a website’s design and structure. While any measure of testing is helpful, different types of testing and the way in which questions are asked can greatly affect user response, and ultimately, the outcome of solutions that will be put in place. The first thing to determine is whether to take a scripted or un-scripted approach to testing. Scripting is recommended for testing specific use cases and offers many benefits including delivering the most controlled environment. Reporting from scripted testing delivers both quantitative and qualitative data, all dependent on how the script is crafted. Setting the Scene Foremost, its important to indicate what areas of focus will be tested – this could be anything from the name of a website and how it will register with users to how the product/website functions. […]

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1 year, 9 months ago