All posts tagged: User Experience

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The Value of Video Testing for Usability

We all know the power of qualitative testing. Employing platforms to determine the best user experience and using focus groups to target the ideal user to manage the testing process can provide a valuable but all too ‘hands off’ approach to testing. Perhaps the most powerful method of testing is the one that is right under our nose. Video is all around us. It’s become one of the most effective drivers of conversion, provides optimal UX and delivers an immersive brand experience. It’s no surprise that this platform can be used as one of the most effective forms of usability testing. It’s safe to say that digital video has become an important component of successful usability testing sessions, with the benefits to prove. Accuracy Using digital video to record usability testings provides increased detail on the evaluations, providing insight to intricacies that might have gone unnoticed. An in-depth understanding of […]

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10 hours ago
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Serving the Brand with User-Centered Design

Delivering a web design that both effectively resonates the brand it represents and puts the user first, can be a complex task – especially when multiple markets or user segments are at play. User centered design, sometimes referred to as human-centered design, does a great job of prioritizing the user and making the environment ideal for their tasks – but it may not always serve the brand adequately. Blending customized design strategies and traditional user centered design best practices can prove to be the ideal route, satisfying the needs of each side. Build a Foundation While user centered design can prove to be an ideal creator of pathways for the user, it’s essential to understand the brand: it’s brand values, core messaging and it’s positioning in the current market. Determine business goals and to help construct how the user will be driven to conversion. Follow the Process Whether it be an iterative […]

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8 months, 11 days ago
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Must-Have Ecommerce Usability Features to Increase Conversion

Reports are out that the estimate of U.S. retail e-commerce sales for the first quarter of 2016 was $92.8 billion – an increase of 3.7 percent from the fourth quarter of 2015. With total retail sales for the first quarter of 2016 estimated at $1,183.9 billion – there’s no doubting the importance of a business having an ecommerce presence. Capitalizing on this ever-growing segment of online shoppers can be as simple as setting up a templated site, however, if not designed or developed properly, these methods can reflect poor user experience, deterring customers from purchasing. The core goal of an commerce site is to make the experience of purchasing as easy as possible for the consumer – so usability is key. Even focusing on a small set of e-commerce usability essentials, a site can become more usable almost immediately. Navigation When shopping online, consumers generally have a goal in mind, […]

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10 months, 4 days ago
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Refining Health Care UX With Data

There’s little question as to what a health care organization needs to serve it’s user in the digital environment – information, trust, intelligence, transparency and speed – just to name a few. Creating the pathway to deliver the optimal experience requires the careful and meaningful integration of design and data to produce a usable platform for both providers and consumers. Like most regulated industries, the health care digital landscape can always be improved. Advancements are constantly being made and the many websites are operating on dated platforms unable to serve their users full range of needs, or even worse – platforms may not be used to their potential. Organizations, it seems have made sizable investments in electronic health care record (EHR) and health IT (HIT) systems, however 75% are underutilizing the tools because of time commitment or costs involved. Data as a Gamechanger Particularly in health care, usability must be at the […]

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1 year, 2 months ago
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Usability Testing: Are You Asking The Right Questions?

Usability testing is one of the most effective tools to aid in uncovering problem areas or stuck spots in a website’s design and structure. While any measure of testing is helpful, different types of testing and the way in which questions are asked can greatly affect user response, and ultimately, the outcome of solutions that will be put in place. The first thing to determine is whether to take a scripted or un-scripted approach to testing. Scripting is recommended for testing specific use cases and offers many benefits including delivering the most controlled environment. Reporting from scripted testing delivers both quantitative and qualitative data, all dependent on how the script is crafted. Setting the Scene Foremost, its important to indicate what areas of focus will be tested – this could be anything from the name of a website and how it will register with users to how the product/website functions. […]

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1 year, 5 months ago
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Check Your Site’s Web Usability with These 5 Free/Low Cost Testing Tools

You don’t have to be an expert nor a design firm with the latest in usability technology to run some great usability testing. In the last few years, there have been a large amount of free or cheap tools that have been created by the web design community to help everyday website owners like you. These tools will allow you to cover a wide range of web usability standards and help you make quick improvements to your site. Without further ado, here is a list of some handy tools. 1. Juicy Studio’s Readability Test If content is king then you owe it to yourself to make sure that your content is easy to consume. This testing tool allows you to simply take the URL of your page and scan it for readability. It checks against three different algorithms with explanations on how your page was scored and what you can […]

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1 year, 6 months ago
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Has Big Data Become Bad Data?

Understanding user behavior in the digital environment is paramount to refining and optimizing a marketing strategy or new implementation. Through dialed-in analytics, a business can make decisions based on a user’s true wants and needs – delivering a more controlled and authentic experience. Equipped with these intelligent insights, the optimal technology can be implemented to achieve the ideal approach to a digital strategy. Until only recently – the most prevalent data used has been that of Big Data. Characterized by the output of Volume, Velocity, and Variety – Big is exactly what the name implies – a whole lot of information which may not be entirely suited to a growing UX focus. Is big data dead? Due to the sheer size of output, Big Data tends to be cumbersome and therefore requires a lot of work in translating to become actually useful. For the demanding user of today, a business needs more than just […]

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1 year, 6 months ago
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Following Best Practices to Boost Your Site’s Web Usability Factor

Web Usability encompasses a variety of aspects that focus on making your users’ experience the best one possible. By zeroing in on both design and content, a site owner can improve the overall experience for the user. It can be easy to overlook these details, but they all add up to a critical component in delivering initial or heightened conversions and sustained business. Implementing tried and tested web usability best practices help to provide a site immediate advantages for the ideal UX. By following a set of proven tactics, the site can garner a better experience in a shorter amount of time. Its important to note, however, that best practices function at their optimal rate when a content strategy is in place. Focus on Consistency Keep navigation, content and imagery consistent throughout the site. Users should always be able to return easily to your homepage and to other major navigation […]

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1 year, 6 months ago
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Focusing on Findability to Improve SEO

With great importance placed on SEO, site owners are engaging in a constant stream of optimization tactics that may not be targeting the ideal user. As user experience becomes more and more important, a close relative of Search Engine Optimization – Findability – is seemingly the UX strategy that is often overlooked and rarely seen as an area that should be critically addressed and optimized to make SEO work all the better. While SEO serves a main purpose in getting a user to the site, many times the search lands the user deep within the content and worse, in the wrong place. Users then must navigate back to find the origination point of the content they are looking for to complete their task, taking them longer than desired. When a findability strategy is implemented, content is developed from a top-down approach, allowing a user to locate the needed information at […]

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1 year, 7 months ago
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Getting Personal: Conducting User Research for Better Usability

Understanding your audience is the most important step in beginning the usability strategy for your brand. Focusing on your audience’s behaviors, needs and motivations can pave the way for the best possible designs that will appeal to the user experience. Common methods used in evaluating your users involve observation techniques, task analysis and other feedback strategies. Beginning The Process To truly understand the impact of interface design, content and layout on the intended users. As with any type of user research, the subjects must be studied for the purpose of a greater level of understanding – once that level is achieved, the necessary or wanted improvements can be made in order to build that ideal web and brand environment. Steps to Take To ensure that the needed research is thorough, analysts can consider speaking directly to their interviewees, engaging in contextual interviews that will enable observation of the users in […]

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1 year, 7 months ago