All posts tagged: User Interface Design

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Getting Personal: Conducting User Research for Better Usability

Understanding your audience is the most important step in beginning the usability strategy for your brand. Focusing on your audience’s behaviors, needs and motivations can pave the way for the best possible designs that will appeal to the user experience. Common methods used in evaluating your users involve observation techniques, task analysis and other feedback strategies. Beginning The Process To truly understand the impact of interface design, content and layout on the intended users. As with any type of user research, the subjects must be studied for the purpose of a greater level of understanding – once that level is achieved, the necessary or wanted improvements can be made in order to build that ideal web and brand environment. Steps to Take To ensure that the needed research is thorough, analysts can consider speaking directly to their interviewees, engaging in contextual interviews that will enable observation of the users in […]

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3 years, 7 months ago
Continue Reading corporate website design

How to Think About Corporate Site Design and Strategy

For many companies, the role of the corporate website has shifted from a go-to destination for their brand to a channel for public relations. Brand websites and mini websites have taken the role in selling and engaging the target audience. While companies have evolved their strategies in terms of what to do with their other sites, very few have done much in terms of creating an effective corporate web design. Before even discussing design, it’s important to come up with a corporate website strategy. You have to start by asking the important questions. Why are people going to your corporate website? Will you need a mobile version of your site? What goals do you have for the corporate website? How will you go about achieving these goals? You have to map out your strategy so that you can come up with how the design can support the goals. Once there […]

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3 years, 11 months ago
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Wireframing: A Quick Review

Brands spend hours designing a page so that everything flows properly, blending together cohesively. Like any architectural project, they use a tool that allows them to speed up the process and make quick changes to tweak and perfect the user interface. Wireframes are essentially a two-dimensional blueprint for how you want your website to look, like a skeletal framework that allows you to visually place all of your various site elements. Working like a foundation for the final product, the wire frame is a fantastic design tool that lets you organize everything properly before engaging in the creative process. They help to connect the site’s information architecture to the visuals crafted by the designers, showing a direct correlation between different pages. Wireframing also allows you to see where content and imagery clash and match, determining which pattern would result in the best functionality for the end user. Beginning from a […]

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4 years, 2 months ago
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5 Ways Your Font Choice Affects Usability

Type choice is truly an emotional experience, both for the designer and user. It’s the designers job to evoke these emotions with a steadfast design that reflects the brand it’s representing. The fonts chosen will become a primary component of the user experience on a site or application, so it’s important to view the entire context to deliver the right formula. The selection of type for the web is literally fraught with moving parts that will alter the initial design almost constantly – whether it’s a browser type or contributors adding new content. When designing for the web, it’s important to know that content is constantly changing, and that type implementation will change as the material changes. While it’s important to focus on the overall design of the site, and how the typographic elements intermix with their visual counterparts – it’s critical to remember that the purpose of the content […]

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4 years, 3 months ago
Continue Reading Web Usability

Understanding UI, UX and Usability Design

A lot of designers are talking about UI, UX and Usability these days. If you’re like most business owners, you probably understand the importance of design but start getting confused when all these terminologies get thrown around. To help you understand what these different aspects of design are, we’ll define each and go into why each is important. What Is UI Design And Why Is It Important? UI simply stands for user interface. The UI is simply the design element that allows you to control a website, app or platform. The UI of a website is the navigation menu that allows you to explore different parts of the website. The UI of an app is basically the same thing with the addition that it allows you to access features and run the functionalities of the app. What Is UX Design And Why Is It Important? UI is under the umbrella […]

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5 years, 1 month ago