All posts tagged: User Research

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Getting Personal: Conducting User Research for Better Usability

Understanding your audience is the most important step in beginning the usability strategy for your brand. Focusing on your audience’s behaviors, needs and motivations can pave the way for the best possible designs that will appeal to the user experience. Common methods used in evaluating your users involve observation techniques, task analysis and other feedback strategies. Beginning The Process To truly understand the impact of interface design, content and layout on the intended users. As with any type of user research, the subjects must be studied for the purpose of a greater level of understanding – once that level is achieved, the necessary or wanted improvements can be made in order to build that ideal web and brand environment. Steps to Take To ensure that the needed research is thorough, analysts can consider speaking directly to their interviewees, engaging in contextual interviews that will enable observation of the users in […]

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3 years, 7 months ago
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The Business Case for Optimized Site Usability

Web usability is a significant aspect of a websites function that every company must pay attention to for the current and long term health of their organization. Usability, while seemingly invisible, encompasses everything from SEO, conversion ratios, user experience and authority in the market. Embarking on a usability path and building a strategy can be a challenging task, however it is one that will pay off in spades if implemented well and maintained through testing and optimization. The benefits of adopting a website usability optimization strategy affect all those who come in contact with the company – from prospective and current customers to internal stakeholders. Following best practices from design to development to offer the ideal user experience can deliver an increased level of positive association and better bottom line to the brand it supports. External Benefits of Usability Delivers Faster Conversion Its estimated that sites that have poor usability […]

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3 years, 9 months ago
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The Importance of Web Usability Testing

Web usability is one of the most important aspects of a website; however often in the corporate environments, it is one of the least understood aspects of content optimization. Although UI/UX is an integral part of site design and architecture, there are few people who truly understand it enough to make it an integral part of the layout right from the start. Here are just a few of the advantages to including UI/UX in the testing and planning of your website from the very beginning of its inception. You will create better SEO from the beginning of your online presence Search engine optimization usually takes quite a while to affect a website’s presence on the Internet. However, incorporating web usability testing into the framework of a website will speed up this process immeasurably. It is well known that the major search engines place a premium on sites that have low […]

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4 years, 11 days ago
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The Benefits of User Research

Why Do the Research? Understanding your audience is the most important step in beginning the design strategy for your brand. Focusing on your audience’s behaviors, needs and motivations can pave the way for the best possible designs that will appeal to the user experience. Common methods used in evaluating your users involve observation techniques, task analysis and other feedback strategies. Why go through this process? To truly understand the impact of designs on the intended users. As with any type of user research, the subjects must be studied for the purpose of a greater level of understanding – once that level is achieved, the necessary or wanted improvements can be made in order to build that ideal web and brand environment. How? To ensure that the needed research is thorough, analysts can consider speaking directly to their interviewees, engaging in contextual interviews that will enable observation of the users in […]

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4 years, 5 months ago
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Excellent Usability – Your Key to a Positive UX

Web Usability encompasses a variety of aspects that focus on making your users’ experience the best one possible. Building your site has the potential be a fun exercise in determining your company’s mission, and making it a positive experience for your users is a top priority. User Research This aspect concentrates on understanding how your viewers and audience behave, what they need and their motivations – once you have completed that process, your findings are processed through task analysis, various observation techniques and other feedback methods. Essentially, this is the practice of understanding the influence of your design on your audience. At what point should you analyze your user data? Since there are many different research techniques, each one has an ideal time frame within the user analysis process. A great time to use focus groups, for instance, is toward the beginning of a new process or change within your […]

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4 years, 7 months ago