All posts tagged: UX Design

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The Business Case for Optimized Site Usability

Web usability is a significant aspect of a websites function that every company must pay attention to for the current and long term health of their organization. Usability, while seemingly invisible, encompasses everything from SEO, conversion ratios, user experience and authority in the market. Embarking on a usability path and building a strategy can be a challenging task, however it is one that will pay off in spades if implemented well and maintained through testing and optimization. The benefits of adopting a website usability optimization strategy affect all those who come in contact with the company – from prospective and current customers to internal stakeholders. Following best practices from design to development to offer the ideal user experience can deliver an increased level of positive association and better bottom line to the brand it supports. External Benefits of Usability Delivers Faster Conversion Its estimated that sites that have poor usability […]

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2 years, 10 months ago
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5 Ways to Design a More Intuitive Mobile App

With rampant talk of responsive design and the overwhelming use of mobile devices as a primary device for users, the importance of a mobile presence is clear. Naturally, the time of a mobile user is at a premium so it’s paramount for mobile apps to be as intuitive as possible. Designing an interface that is centered around UX and usability is the keystone to create a mobile app that truly ‘works’ for the user. #1: Know Your User User experience doesn’t exist without the user – so it’s critical to involve them in the process – understanding who they are and what drives them. Conducting user and competitive research – not simply gathering analytics, but getting into the field, engaging with the ideal user – and applying these findings to the initial phase of design is a non-negotiable process. Data is a big part of gathering the information needed, however, in a project’s […]

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3 years, 19 days ago
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The Importance of Web Usability Testing

Web usability is one of the most important aspects of a website; however often in the corporate environments, it is one of the least understood aspects of content optimization. Although UI/UX is an integral part of site design and architecture, there are few people who truly understand it enough to make it an integral part of the layout right from the start. Here are just a few of the advantages to including UI/UX in the testing and planning of your website from the very beginning of its inception. You will create better SEO from the beginning of your online presence Search engine optimization usually takes quite a while to affect a website’s presence on the Internet. However, incorporating web usability testing into the framework of a website will speed up this process immeasurably. It is well known that the major search engines place a premium on sites that have low […]

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3 years, 2 months ago
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Defining UX Design Strategy and Deployment

UX design has come to carry a ton of weight in the web usability world. It’s easy to understand why. The better experience that a user gets, the more likely the user will share, become fan, or make a purchase. People remember great experiences and come back to get the same kind of experience even if they have to pay more for it. Providing a great experience to customers obviously has many benefits to a brand’s credibility, reputation and its social media reach. Define the Problem or the Larger Goal If you’re starting to take web usability seriously, it’s likely because you feel there is some problem or a situation where your goals are not being met. You really need to pinpoint the issue. Maybe your web pages have a high abandon rate or your app gets a lot of downloads but very little usage after the first few days. […]

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3 years, 2 months ago
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3 Reasons Why Designing Intelligent Site Architecture Matters

When it comes to working with websites, most people focus on the design, content or the offpage factors for search engine optimization. But one critical aspect of web design that often gets ignored is website architecture. Having a good user-centric design and architecture impacts conversions, the time spent on your website and search engine visibility. It may seem like a simple aspect of web design, especially if you have a small website, but making sure you design an intelligent site architecture helps in so many different ways. The first obvious benefit that a good site architecture creates is an improvement in the UX design. Making sure that your website is organized makes it easier for users to find the content that they’re looking for and content they find useful. Creating well themed categories and subcategories and assigning content to tight knit themes is key to making this happen. Creating breadcrumb […]

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4 years, 3 months ago
Continue Reading Web Usability

Understanding UI, UX and Usability Design

A lot of designers are talking about UI, UX and Usability these days. If you’re like most business owners, you probably understand the importance of design but start getting confused when all these terminologies get thrown around. To help you understand what these different aspects of design are, we’ll define each and go into why each is important. What Is UI Design And Why Is It Important? UI simply stands for user interface. The UI is simply the design element that allows you to control a website, app or platform. The UI of a website is the navigation menu that allows you to explore different parts of the website. The UI of an app is basically the same thing with the addition that it allows you to access features and run the functionalities of the app. What Is UX Design And Why Is It Important? UI is under the umbrella […]

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4 years, 3 months ago
Continue Reading web usability

Smarter Interface Design with Focus on Usability

Every day more and more companies are starting to realize how important usability is whether it’s for their websites or mobile apps. The UI can make all the difference in how usable and attractive and inviting a website or app is. It can also provide a structure to the navigation and website organization. However, it needs to be done with the focus on user experience. Many people confuse UI design with UX design. You can say that UI is the wireframe of a website or app whereas the experience of using that website or app is the user experience. Ultimately, UI fits into the greater scope of UX and should be designed to affect user behavior in positive ways. With that said, it is important to approach interface design with the goal of improving user experience and shaping user behavior towards your website’s goals. There’s no point in designing UI […]

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4 years, 4 months ago