All posts tagged: UX

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The Value of Video Testing for Usability

We all know the power of qualitative testing. Employing platforms to determine the best user experience and using focus groups to target the ideal user to manage the testing process can provide a valuable but all too ‘hands off’ approach to testing. Perhaps the most powerful method of testing is the one that is right under our nose. Video is all around us. It’s become one of the most effective drivers of conversion, provides optimal UX and delivers an immersive brand experience. It’s no surprise that this platform can be used as one of the most effective forms of usability testing. It’s safe to say that digital video has become an important component of successful usability testing sessions, with the benefits to prove. Accuracy Using digital video to record usability testings provides increased detail on the evaluations, providing insight to intricacies that might have gone unnoticed. An in-depth understanding of […]

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4 months ago
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Reading Between the Lines: The Content and Usability Connection

Very often, when developing a website or app, the first step is presenting the client with wireframes and comps that feature placeholder text which can, and usually delivers a design that is well received, but that may not be ideal in its user experience. As a result, content that is critical to the journey is wedged into places that weren’t built to hold them. Usability testing has shown that an interface with a simplistic structure with high quality, targeted content performs better than its counterpart with a more showy layout and lesser quality content. Beginning with a creative session – content, design and brand should all be taken into consideration. Determining the goals of the site for the organization it will be representing is key to developing a navigation structure and site architecture. Once this framework is built out, the content tends to come together more naturally and authentically. A […]

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8 months, 27 days ago
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Serving the Brand with User-Centered Design

Delivering a web design that both effectively resonates the brand it represents and puts the user first, can be a complex task – especially when multiple markets or user segments are at play. User centered design, sometimes referred to as human-centered design, does a great job of prioritizing the user and making the environment ideal for their tasks – but it may not always serve the brand adequately. Blending customized design strategies and traditional user centered design best practices can prove to be the ideal route, satisfying the needs of each side. Build a Foundation While user centered design can prove to be an ideal creator of pathways for the user, it’s essential to understand the brand: it’s brand values, core messaging and it’s positioning in the current market. Determine business goals and to help construct how the user will be driven to conversion. Follow the Process Whether it be an iterative […]

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1 year, 11 days ago
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Must-Have Ecommerce Usability Features to Increase Conversion

Reports are out that the estimate of U.S. retail e-commerce sales for the first quarter of 2016 was $92.8 billion – an increase of 3.7 percent from the fourth quarter of 2015. With total retail sales for the first quarter of 2016 estimated at $1,183.9 billion – there’s no doubting the importance of a business having an ecommerce presence. Capitalizing on this ever-growing segment of online shoppers can be as simple as setting up a templated site, however, if not designed or developed properly, these methods can reflect poor user experience, deterring customers from purchasing. The core goal of an commerce site is to make the experience of purchasing as easy as possible for the consumer – so usability is key. Even focusing on a small set of e-commerce usability essentials, a site can become more usable almost immediately. Navigation When shopping online, consumers generally have a goal in mind, […]

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1 year, 2 months ago
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Refining Health Care UX With Data

There’s little question as to what a health care organization needs to serve it’s user in the digital environment – information, trust, intelligence, transparency and speed – just to name a few. Creating the pathway to deliver the optimal experience requires the careful and meaningful integration of design and data to produce a usable platform for both providers and consumers. Like most regulated industries, the health care digital landscape can always be improved. Advancements are constantly being made and the many websites are operating on dated platforms unable to serve their users full range of needs, or even worse – platforms may not be used to their potential. Organizations, it seems have made sizable investments in electronic health care record (EHR) and health IT (HIT) systems, however 75% are underutilizing the tools because of time commitment or costs involved. Data as a Gamechanger Particularly in health care, usability must be at the […]

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1 year, 6 months ago
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Has Big Data Become Bad Data?

Understanding user behavior in the digital environment is paramount to refining and optimizing a marketing strategy or new implementation. Through dialed-in analytics, a business can make decisions based on a user’s true wants and needs – delivering a more controlled and authentic experience. Equipped with these intelligent insights, the optimal technology can be implemented to achieve the ideal approach to a digital strategy. Until only recently – the most prevalent data used has been that of Big Data. Characterized by the output of Volume, Velocity, and Variety – Big is exactly what the name implies – a whole lot of information which may not be entirely suited to a growing UX focus. Is big data dead? Due to the sheer size of output, Big Data tends to be cumbersome and therefore requires a lot of work in translating to become actually useful. For the demanding user of today, a business needs more than just […]

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1 year, 10 months ago
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Following Best Practices to Boost Your Site’s Web Usability Factor

Web Usability encompasses a variety of aspects that focus on making your users’ experience the best one possible. By zeroing in on both design and content, a site owner can improve the overall experience for the user. It can be easy to overlook these details, but they all add up to a critical component in delivering initial or heightened conversions and sustained business. Implementing tried and tested web usability best practices help to provide a site immediate advantages for the ideal UX. By following a set of proven tactics, the site can garner a better experience in a shorter amount of time. Its important to note, however, that best practices function at their optimal rate when a content strategy is in place. Focus on Consistency Keep navigation, content and imagery consistent throughout the site. Users should always be able to return easily to your homepage and to other major navigation […]

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1 year, 10 months ago
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Focusing on Findability to Improve SEO

With great importance placed on SEO, site owners are engaging in a constant stream of optimization tactics that may not be targeting the ideal user. As user experience becomes more and more important, a close relative of Search Engine Optimization – Findability – is seemingly the UX strategy that is often overlooked and rarely seen as an area that should be critically addressed and optimized to make SEO work all the better. While SEO serves a main purpose in getting a user to the site, many times the search lands the user deep within the content and worse, in the wrong place. Users then must navigate back to find the origination point of the content they are looking for to complete their task, taking them longer than desired. When a findability strategy is implemented, content is developed from a top-down approach, allowing a user to locate the needed information at […]

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1 year, 11 months ago
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Getting Personal: Conducting User Research for Better Usability

Understanding your audience is the most important step in beginning the usability strategy for your brand. Focusing on your audience’s behaviors, needs and motivations can pave the way for the best possible designs that will appeal to the user experience. Common methods used in evaluating your users involve observation techniques, task analysis and other feedback strategies. Beginning The Process To truly understand the impact of interface design, content and layout on the intended users. As with any type of user research, the subjects must be studied for the purpose of a greater level of understanding – once that level is achieved, the necessary or wanted improvements can be made in order to build that ideal web and brand environment. Steps to Take To ensure that the needed research is thorough, analysts can consider speaking directly to their interviewees, engaging in contextual interviews that will enable observation of the users in […]

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1 year, 11 months ago
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What’s In A Name? How a URL Can Affect A Site’s Usability

Often overlooked due to the fact that they aren’t the biggest ranking factor used by search engines, the structure of URLs can have a major impact on the SEO and usability factors of a website. The keywords contained within a URL are much more than just a location tool. Relevant to both the user and search engines, URLs help to assess and describe what each page on a site is about and what kind of product or services it provides. The better the URL optimization, the higher it will rank in organic search engine results. While a great deal of thought may be put into the main URL of a website, the inner pages are very important to give thought to in terms of usability. Many times, for these pages – a URL is automatically generated that can easily be optimized to better serve the site and its visitors. Being […]

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2 years, 16 days ago