All posts tagged: UX

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The Business Case for Optimized Site Usability

Web usability is a significant aspect of a websites function that every company must pay attention to for the current and long term health of their organization. Usability, while seemingly invisible, encompasses everything from SEO, conversion ratios, user experience and authority in the market. Embarking on a usability path and building a strategy can be a challenging task, however it is one that will pay off in spades if implemented well and maintained through testing and optimization. The benefits of adopting a website usability optimization strategy affect all those who come in contact with the company – from prospective and current customers to internal stakeholders. Following best practices from design to development to offer the ideal user experience can deliver an increased level of positive association and better bottom line to the brand it supports. External Benefits of Usability Delivers Faster Conversion Its estimated that sites that have poor usability […]

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2 years, 10 months ago
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Web Navigation: Understanding The Roadmap of UX

An integral element to the aspect of usability on a website is the design of it’s core navigation. This is the system of parts that helps a user move around the experience, helping them find what they need, get deeper into information and complete a task. When a user first comes to a site, it’s much like they are traveling streets in a city they’ve never been before. There is a clear reason for the visit, whether business or leisure, but in order to get to where they need to go, they must be led by visual cues. These visual cues must be in the right order and delivered to the user in clear terms to create a pathway to their final destination. A solid set of principles can help to drive navigation that fosters user connection, engages new users and heightens conversion: Create An Organizational Strategy Taking into consideration the importance of […]

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3 years, 2 days ago
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5 Ways to Design a More Intuitive Mobile App

With rampant talk of responsive design and the overwhelming use of mobile devices as a primary device for users, the importance of a mobile presence is clear. Naturally, the time of a mobile user is at a premium so it’s paramount for mobile apps to be as intuitive as possible. Designing an interface that is centered around UX and usability is the keystone to create a mobile app that truly ‘works’ for the user. #1: Know Your User User experience doesn’t exist without the user – so it’s critical to involve them in the process – understanding who they are and what drives them. Conducting user and competitive research – not simply gathering analytics, but getting into the field, engaging with the ideal user – and applying these findings to the initial phase of design is a non-negotiable process. Data is a big part of gathering the information needed, however, in a project’s […]

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3 years, 19 days ago
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The Interaction Design + Usability Connection

Understanding the way users interact with your site is crucial in determining what improvements or tweaks are needed – optimal website usability is, of course, a top priority. Directly integrated within web usability, interaction design is greatly focused on satisfying the needs and goals of the intended product users, implementing a heavy focus on designing with stakeholders in mind. Optimal web usability calls for an intuitive user experience, and all possible users (both current and new) must be taken into consideration. The designers that begin this process must be aware of the key aspects that will evoke emotions and calls to action in their target audience – and these emotions must remain positive, avoiding negative associations that could be detrimental to product success. Interaction design in its most basic definition is about building a digital environment for users, designing interactive digital products, environments, systems and services. It is more than just building […]

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3 years, 1 month ago
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Identifying (and Fixing) Common Usability ‘Stuck Spots’

There are many seemingly small usability issues that can go unnoticed causing site owners to wonder why drop numbers are increasing and conversions aren’t happening frequently. Making sure the site is performing at it’s highest potential across all devices by testing and correcting identified issues will help to get back on track to better SEO and happier users. Site Speed & Load Time Slow site speed is an increasing challenge across many channels with respect to design, development and ultimately – the bottom line of a company. Site users provide the data backing. Improved levels of satisfaction are present when a site loads quickly and alternately, a dissatisfaction if a page load is longer than they expect it to be. Longer load times, even at a rate of a one second delay can be an huge issue affecting the financial stability of a company, particularly for ecommerce. At this one second delay […]

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3 years, 1 month ago
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Utilizing the Customer Journey Map to Elevate UX

With increasing importance placed on user experience and expectations it has become a requirement for businesses to deeply understand and respond to the needs of their consumer. The use of data is well intended, providing high level insights that are necessary to making a conversion, offering increased detail as technology develops. Despite this information at the fingertips of an organization, customer experiences remain unremarkable as most data is unable to communicate the true feedback and emotions of the audience. Though analytic data is useful, the main roadblock is that it tends to be fragmented, resulting in a difficulty to draw actionable items from. Unless digging deep with near constant monitoring, an organization can only make small steps in optimizing their user experience through data alone. Understanding the small nuances with which a user interacts with an interface is the most direct route to creating the optimal experience which are most adeptly found by […]

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3 years, 2 months ago
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Make it Persona(l): 5 Steps for Usability Testing

Usability testing is one of the most fundamental parts of the overall website design process. These tests involve close observation of selected participants as they maneuver through a site at their own pace, for the purpose of identifying any usability issues or problems. Once these issues have been discovered, a brand can determine the participants’ satisfaction with the website or product. 
 An important element of usability testing is crafting personas that can be studied to gather crucial information, benefiting the user interface and user experience designs. The driving intention is to collect as much data as possible in order to enhance and perfect web usability. Creating realistic representations of your key audience segments involves investing time in user research and web analytics – the more research you do, the better. 
 A few aspects to consider when designing these personas include: providing the clearest possible picture of the user’s […]

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3 years, 3 months ago
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3 Ways to Improve Usability for Better SEO

Web usability overlaps with many UX best practices, particularly Search Engine Optimization. Studies have shown that some benefits of properly accessible sites include better overall search results, reduced costs and increased audience reach. Search engines are not human – this we know. As this is the case, there are only a narrow number of specifications that they can detect from the mass amount of content that is processed. The engines are however, constantly being optimized, and are capable of delivering a great deal of intuitions through sifting engagement numbers, user patterns and links to determine rankings about a specific site. Content Useful, thoughtful and targeted messaging will increase the UX of a site, increasing the probability that a visitor will return to the site and have a good feeling about it. Notwithstanding the value of return visits, the encouragement of sharing via social media or on additional platforms, the application of bookmarks and resulting inbound links will all […]

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3 years, 5 months ago
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Simplifying the Hunt with User Interface

Consistency and predictability go a long way when establishing a positive brand association, and that concept applies fully to user interface design. They may not be aware of it, but users who have become familiar with specific elements in design behave in a certain way; depending on the intended result, designers must be vigilant to optimize their interface for user satisfaction. Even items as seemingly simple as control buttons, navigational details, and toolbars have an effect on the impression made with site interaction. Going deeper into each component (for example), there are different ways to structure basic elements like check boxes – implementing check lists is best when the boxes are place vertically, drawing the eye to its natural scrolling motion that has become prevalent throughout web design (in this case, users are already familiar with the parallax scrolling phenomenon that has swept through design – knowing that fact and […]

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3 years, 5 months ago
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Information Artchitecture 2: Your Content GPS

Earlier, we discussed the basics of Information Architecture and how optimizing it will assist a brand in customer connection and meaningful interaction. Going more deeply into the industry details for optimal information sharing, the most important concepts have been grouped into three ideas: context, content, and users. Context Business goals, funding, and understanding the industry trends, newly developed technology, as well as any resources and constraints involved in the process. Create a story with your brand to stand out among all the emerging brands within the dynamic market – evoke emotion, build anticipation and invite meaningful engagement to reward the active participant. Utilize interactivity, creating an interface that can include sliders, and other authoring tools to create an experience that involves a maximum amount of interaction between the user and the activity. Ensuring that the viewers are absorbing themselves in content and becoming more involved in the experience – heightening […]

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3 years, 6 months ago