All posts tagged: UX/UI

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The Pros and Cons of Adaptive Web Design

While responsive design has been dominant in the design and development industry, adaptive design has still remained relevant. What makes adaptive web design different from responsive is that it uses different versions of a website to deliver a customized experience for the user. The version that is shown will obviously depend on multiple factors like the screen size of the device, type of device, browser being used, etc. The big question that many website owners want answered is if whether adaptive design is the right choice for their mobile campaigns. To help answer that question, here are some pros and cons of this design format. Pros of Adaptive A better user experience due to the fact that predesigned versions of a website will be served to the user. The website isn’t “responding” to the type of device or other factors. The website will perform better. Load time is one of […]

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4 years, 1 month ago
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The Importance of Web Usability Testing

Web usability is one of the most important aspects of a website; however often in the corporate environments, it is one of the least understood aspects of content optimization. Although UI/UX is an integral part of site design and architecture, there are few people who truly understand it enough to make it an integral part of the layout right from the start. Here are just a few of the advantages to including UI/UX in the testing and planning of your website from the very beginning of its inception. You will create better SEO from the beginning of your online presence Search engine optimization usually takes quite a while to affect a website’s presence on the Internet. However, incorporating web usability testing into the framework of a website will speed up this process immeasurably. It is well known that the major search engines place a premium on sites that have low […]

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4 years, 5 months ago
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Utilizing the Customer Journey Map to Elevate UX

With increasing importance placed on user experience and expectations it has become a requirement for businesses to deeply understand and respond to the needs of their consumer. The use of data is well intended, providing high level insights that are necessary to making a conversion, offering increased detail as technology develops. Despite this information at the fingertips of an organization, customer experiences remain unremarkable as most data is unable to communicate the true feedback and emotions of the audience. Though analytic data is useful, the main roadblock is that it tends to be fragmented, resulting in a difficulty to draw actionable items from. Unless digging deep with near constant monitoring, an organization can only make small steps in optimizing their user experience through data alone. Understanding the small nuances with which a user interacts with an interface is the most direct route to creating the optimal experience which are most adeptly found by […]

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4 years, 5 months ago
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Defining UX Design Strategy and Deployment

UX design has come to carry a ton of weight in the web usability world. It’s easy to understand why. The better experience that a user gets, the more likely the user will share, become fan, or make a purchase. People remember great experiences and come back to get the same kind of experience even if they have to pay more for it. Providing a great experience to customers obviously has many benefits to a brand’s credibility, reputation and its social media reach. Define the Problem or the Larger Goal If you’re starting to take web usability seriously, it’s likely because you feel there is some problem or a situation where your goals are not being met. You really need to pinpoint the issue. Maybe your web pages have a high abandon rate or your app gets a lot of downloads but very little usage after the first few days. […]

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4 years, 5 months ago
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5 Ways Your Font Choice Affects Usability

Type choice is truly an emotional experience, both for the designer and user. It’s the designers job to evoke these emotions with a steadfast design that reflects the brand it’s representing. The fonts chosen will become a primary component of the user experience on a site or application, so it’s important to view the entire context to deliver the right formula. The selection of type for the web is literally fraught with moving parts that will alter the initial design almost constantly – whether it’s a browser type or contributors adding new content. When designing for the web, it’s important to know that content is constantly changing, and that type implementation will change as the material changes. While it’s important to focus on the overall design of the site, and how the typographic elements intermix with their visual counterparts – it’s critical to remember that the purpose of the content […]

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4 years, 8 months ago
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Cause and Effect: Usability and Conversion

It may seem surprising, that while bringing people to a website is not that difficult, its the matter of actually keeping them there, engaging them and ultimately convincing them them to invest and return is a feat of incredible strategy. Whether a business to business (B2B) or direct to consumer (DTC) site, the one single metric that crushes all others in significance is conversion rate. Frankly, it’s all about the visitor. Their capacity to complete tasks easily and quickly is where web usability comes in, working to define the user experience. Its safe to say that usability and conversion, working in tandem, are critical to a sustained, and ultimately successful, relationship with a service or good. It is not enough for a web experience to simply function – a human can simply exist on junk food for a short time, however, in order to thrive and operate optimally, it must […]

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4 years, 9 months ago
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Ideally Implementing Visual Design for UX

Directly connected to website usability is the visual design, which focuses on the aesthetics of a website and all of the related aspects by strategically implementing specific images, colors, fonts and other components. The best types of visual design stay relevant to the purpose of the website design, while complementing the content on the page (or any necessary functions that the page must accomplish). Essentially – it is a visual enhancement that strengthens brand engagement. 

 Some of the basic elements of visual design include lines, shapes, a dynamic color palette, textures, typography and form. All of these elements add depth to an otherwise blank visual canvas, defining lines, drawing the eye to a certain direction, affecting how a user perceives a designed texture and pattern – even something as seemingly simple as typography can affect the feel within the design and content, and can change the perception of the […]

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4 years, 10 months ago
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Evaluating UX: Efficiency

Companies are constantly looking for ways to improve upon their current user experience plan and increase a positive relationship with clients and users. But how can they determine if their current plan is working, or what they should change (if anything)? 

 There are three points that measure the user experience in a way that will allow for organizations to test for usability success. In the previous blog post we discussed Effectiveness – the second of these points is Efficiency, which measures how quickly users are able to realize a process.

 In this modern digital era, users look for a way to find answers to their questions more quickly, and accomplish their tasks in an efficient and productive manner. Since there are countless companies in each industry, organizations find themselves in a more challenging and option-filled market. Website designers are now dealing with experienced users who are accustomed to having […]

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4 years, 11 months ago