All posts tagged: Web Usability

Continue Reading AMP

UX Solutions: Determining If Your Website Can Benefit From AMP

In a marketplace where speed often equals performance, staying relevant across device with attention to mobile is critical. That’s why AMP, or Accelerated Mobile Pages has been met with such excitement. Site owners and marketers who want to remain competitive with a focus on user satisfaction must consider an implementation such as the AMP Project. What is Accelerated Mobile Pages? The Accelerated Mobile Pages (AMP) Project is an open-source framework from Google consisting of 3 components including HTML, JS, and cache libraries that accelerate load speed for mobile pages. What Does AMP Do? The number one reason AMP is so valuable to many is that it speeds up load times. Elements are stripped down but deliver essential content quickly, displaying content that matters but gets rid of all the elements that take a toll on your site’s speed and performance. From a website usability perspective, AMP is a no brainer for […]

1
8 days ago
Continue Reading usability-artversion

The Value of Video Testing for Usability

We all know the power of qualitative testing. Employing platforms to determine the best user experience and using focus groups to target the ideal user to manage the testing process can provide a valuable but all too ‘hands off’ approach to testing. Perhaps the most powerful method of testing is the one that is right under our nose. Video is all around us. It’s become one of the most effective drivers of conversion, provides optimal UX and delivers an immersive brand experience. It’s no surprise that this platform can be used as one of the most effective forms of usability testing. It’s safe to say that digital video has become an important component of successful usability testing sessions, with the benefits to prove. Accuracy Using digital video to record usability testings provides increased detail on the evaluations, providing insight to intricacies that might have gone unnoticed. An in-depth understanding of […]

1
29 days ago
Continue Reading

Why Companies Need to Rethink Their Site’s Usability Factor

Usability, while seemingly invisible, encompasses everything from SEO, conversion ratios, user experience and authority in the market. Embarking on a usability path and building a strategy can be a challenging task for an organization, however it is one that will pay off in spades if implemented well and maintained through testing and optimization. The benefits of adopting a website usability optimization strategy through redesign will affect all those who come in contact with the company – from prospective and current customers to internal stakeholders. Following best practices from design to development to offer the ideal user experience can deliver an increased level of positive association and better bottom line to the brand it supports. User experience and web usability are significant aspects of a websites core functionality that every company must pay attention to for the current and long term health of their organization. Its estimated that sites that have poor […]

0
1 year, 9 days ago
Continue Reading

Usability Checklist: Improvements to Achieve a More User-Centered Site

A site’s ideal usability factors come down to one goal of serving the user, but it encompasses many elements. It can be difficult to know where to start in optimizing a site for usability as each has their own set of requirements. From design factors to site structure – all the way to loading times – web usability aspects that need to be redesigned, refined or adjusted may not always be apparent. Organizational Schemes Organizational structures are all about allowing users to predict where they will find information on the website, taking into account their individual expectations and displaying those elements so that they can transfer that familiarity from known pages to new ones. Common structures implemented are: Matrix, Sequential and Hierarchical. If a user is familiar with a certain button placement or content flow on the first pages they peruse, then their eyes will automatically look for a similar layout […]

0
1 year, 1 month ago
Continue Reading

Usability Testing: Are You Asking The Right Questions?

Usability testing is one of the most effective tools to aid in uncovering problem areas or stuck spots in a website’s design and structure. While any measure of testing is helpful, different types of testing and the way in which questions are asked can greatly affect user response, and ultimately, the outcome of solutions that will be put in place. The first thing to determine is whether to take a scripted or un-scripted approach to testing. Scripting is recommended for testing specific use cases and offers many benefits including delivering the most controlled environment. Reporting from scripted testing delivers both quantitative and qualitative data, all dependent on how the script is crafted. Setting the Scene Foremost, its important to indicate what areas of focus will be tested – this could be anything from the name of a website and how it will register with users to how the product/website functions. […]

1
1 year, 6 months ago
Continue Reading

Check Your Site’s Web Usability with These 5 Free/Low Cost Testing Tools

You don’t have to be an expert nor a design firm with the latest in usability technology to run some great usability testing. In the last few years, there have been a large amount of free or cheap tools that have been created by the web design community to help everyday website owners like you. These tools will allow you to cover a wide range of web usability standards and help you make quick improvements to your site. Without further ado, here is a list of some handy tools. 1. Juicy Studio’s Readability Test If content is king then you owe it to yourself to make sure that your content is easy to consume. This testing tool allows you to simply take the URL of your page and scan it for readability. It checks against three different algorithms with explanations on how your page was scored and what you can […]

0
1 year, 6 months ago
Continue Reading

Following Best Practices to Boost Your Site’s Web Usability Factor

Web Usability encompasses a variety of aspects that focus on making your users’ experience the best one possible. By zeroing in on both design and content, a site owner can improve the overall experience for the user. It can be easy to overlook these details, but they all add up to a critical component in delivering initial or heightened conversions and sustained business. Implementing tried and tested web usability best practices help to provide a site immediate advantages for the ideal UX. By following a set of proven tactics, the site can garner a better experience in a shorter amount of time. Its important to note, however, that best practices function at their optimal rate when a content strategy is in place. Focus on Consistency Keep navigation, content and imagery consistent throughout the site. Users should always be able to return easily to your homepage and to other major navigation […]

1
1 year, 7 months ago
Continue Reading Responsive-web-design

The Pros and Cons of Adaptive Web Design

While responsive design has been dominant in the design and development industry, adaptive design has still remained relevant. What makes adaptive web design different from responsive is that it uses different versions of a website to deliver a customized experience for the user. The version that is shown will obviously depend on multiple factors like the screen size of the device, type of device, browser being used, etc. The big question that many website owners want answered is if whether adaptive design is the right choice for their mobile campaigns. To help answer that question, here are some pros and cons of this design format. Pros of Adaptive A better user experience due to the fact that predesigned versions of a website will be served to the user. The website isn’t “responding” to the type of device or other factors. The website will perform better. Load time is one of […]

0
1 year, 9 months ago
Continue Reading web-usability

The Importance of Web Usability Testing

Web usability is one of the most important aspects of a website; however often in the corporate environments, it is one of the least understood aspects of content optimization. Although UI/UX is an integral part of site design and architecture, there are few people who truly understand it enough to make it an integral part of the layout right from the start. Here are just a few of the advantages to including UI/UX in the testing and planning of your website from the very beginning of its inception. You will create better SEO from the beginning of your online presence Search engine optimization usually takes quite a while to affect a website’s presence on the Internet. However, incorporating web usability testing into the framework of a website will speed up this process immeasurably. It is well known that the major search engines place a premium on sites that have low […]

0
2 years, 1 month ago
Continue Reading

Utilizing the Customer Journey Map to Elevate UX

With increasing importance placed on user experience and expectations it has become a requirement for businesses to deeply understand and respond to the needs of their consumer. The use of data is well intended, providing high level insights that are necessary to making a conversion, offering increased detail as technology develops. Despite this information at the fingertips of an organization, customer experiences remain unremarkable as most data is unable to communicate the true feedback and emotions of the audience. Though analytic data is useful, the main roadblock is that it tends to be fragmented, resulting in a difficulty to draw actionable items from. Unless digging deep with near constant monitoring, an organization can only make small steps in optimizing their user experience through data alone. Understanding the small nuances with which a user interacts with an interface is the most direct route to creating the optimal experience which are most adeptly found by […]

0
2 years, 1 month ago