Ideally Implementing Visual Design for UX

Directly connected to website usability is the visual design, which focuses on the aesthetics of a website and all of the related aspects by strategically implementing specific images, colors, fonts and other components. The best types of visual design stay relevant to the purpose of the website design, while complementing the content on the page (or any necessary functions that the page must accomplish). Essentially – it is a visual enhancement that strengthens brand engagement. 

Some of the basic elements of visual design include lines, shapes, a dynamic color palette, textures, typography and form. All of these elements add depth to an otherwise blank visual canvas, defining lines, drawing the eye to a certain direction, affecting how a user perceives a designed texture and pattern – even something as seemingly simple as typography can affect the feel within the design and content, and can change the perception of the information and brand.

When taking in all of this information, businesses are encouraged to remain vigilant as to how they apply those elements. It is essential to note that there must be a balance within the site that avoids a dull or visually paralyzing design. If users perceive that the site is somehow boring or does not draw the eye as it should, the lack of interest will be apparent in a decrease in site traffic and engagement. Painting a beautifully minimalistic environment for the viewers’ aesthetic sense and making productive use of available space will increase readability and can be used in a customized layout strategy. 


An idea that businesses may consider is creating depth and interest by layering and contrasting based on size, color, and layer position. This creates a feel for dominance of a chosen element and can be an excellent tool if a business wants to highlight a specific section of their site. 

Taking a different approach, designers can also create a fluid content throughout their website design, ensuring that users can learn the interface more quickly and speed the interaction process. The trick to this method is making sure that there isn’t a direct reproduction of site content and visuals, so as to keep the material interesting and keep users engaged and wanting to interact with your brand.

Web usability involves providing the most accessible and easily-used web experience for the user. Providing a lack of ambiguity and presenting content and graphics in a clear, concise and interesting way is the most effective and productive approach for a visual UX designer. A smooth, well-run site is obviously important for the success of a brand – but the visual design may not be ignored.

Esther Gutkovsky

Esther is a Content Strategist at ArtVersion Interactive Agency. She first discovered a passion for marketing while studying brand management – since that moment, Esther has rejoiced in using her creative and writing skills within a field that allows for limitless self-expression and ingenuity.

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