5 Ways to Design a More Intuitive Mobile App

With rampant talk of responsive design and the overwhelming use of mobile devices as a primary device for users, the importance of a mobile presence is clear. Naturally, the time of a mobile user is at a premium so it’s paramount for mobile apps to be as intuitive as possible. Designing an interface that is centered around UX and usability is the keystone to create a mobile app that truly ‘works’ for the user.

#1: Know Your User

User experience doesn’t exist without the user – so it’s critical to involve them in the process – understanding who they are and what drives them. Conducting user and competitive research – not simply gathering analytics, but getting into the field, engaging with the ideal user – and applying these findings to the initial phase of design is a non-negotiable process. Data is a big part of gathering the information needed, however, in a project’s infancy, a more humanistic approach may be applied to obtain the most integral information that will drive usability.

#2: Get The Job Done

The vast majority of mobile app users come to the table to get a task accomplished. Whether its connecting with friends, purchasing an item, getting the news or checking into a flight – all functionality should drive toward the users goals being met. Generally, as the name implies – the user is is on the go and does not have the time to spend digging for what they need. Creating user pathways to streamline the experience as much as possible is key so the user can seamlessly move around the interface and complete what they came to do.

#3: Keep It Simple

From color to the removal of technical jargon – if there’s any time to tap into a simplistic interface approach, it’s when designing a mobile app. Any unnecessary intricacies should be removed and only the most task based and informational cues should remain. This does not mean ridding the interface of character, but paring down to the clearest typrography, iconography and color that create union between the brand and the interface design. Coming at the design from a feature or task based standpoint as opposed to a content strategy angle will help to ensure the user can get their ultimate needs met.

#4: Be Consistent

While it’s recommended to design an interface that’s specific to the brand or service experience it represents, it’s advised to follow some guidelines set forth by existing platforms that are tried and tested. Mobile users are creatures of habit, quickly becoming accustomed to where and when a task is completed. Don’t throw out the idea of using platform iconography because it’s ‘overused’ – rather, tweak the familiar icons and customize them for the interface being designed.

#5: Testing, Testing

It’s a mantra that’s heard over and over, ‘test early, test often’ – and there is a reason it’s so prevalent. Testing reveals stuck and pain points within a design that can’t be seen by a designer or developer. Being that design is a fluid process, ideas and implementations come from a creative place rather than analytic. It’s best to create an interface thats based on both the left and right brain side of design and reasoning. The design might be exquisite, however, in the end, the only way to really measure it’s usability is by testing or letting it into the wild for users to uncover it’s successes and failures. As always, design is an iterative process and ongoing versioning, tweaking and editing are critical to an optimized product.

Vanessa Petersen

As Executive Director of Brand Strategy based in ArtVersion’s Portland office, Vanessa manages both national and West Coast accounts. She brings with her a passion for strategy with extensive experience in creative marketing, brand growth and development. She is a true advocate of storytelling and brand building from the inside out, and her keen knowledge of the marketplace, trend patterns and usability lead her to identify opportunities that can inspire powerful design strategies.

More Posts - Website - Twitter - Facebook - LinkedIn


Leave a Comment