Choosing The Right CMS to Support Usability

Aligning a company to the right content management system is a critically important decision for the future of an organization – particularly one that may be facing re-entry into the market, rebrand or restructure.

Being that there are several types of CMS tailored to the content needs of a business, it is first important for a company to understand why the CMS is necessary. What aspects of content need to be managed and how much? Though there are options such as web, mobile and component – often an enterprise CMS is the route most travelled, being that it has a keen ability to support best practices and be implemented with scalability options. CMS platforms, and in particular enterprise, when used at optimized levels can deliver a level of success to a company not seen before the CMS was introduced.

Beyond serving it’s functional purpose(s) to an internal team, a solid CMS should adhere to usability standards, making it as easy to use as possible, efficient and even intuitive. In choosing a content management system, a company must take their core needs into consideration but also much ensure that the users can successfully accomplish their tasks and navigate the system.

Implementing a CMS that is highly usable can increase productivity and maximize company financial performance on a large scale. Much of the the success is ensuring that the CMS is user-friendly which will prove beneficial in regard to its long term investment. Most usable systems are intuitive enough for a tech-literate user to engage with immediately, but some form of training for a committed team is recommended.

Features to look for when selecting a CMS for usability include, but are not limited to:

  • Training, Web Tutorials or User Manuals
  • Ongoing User Support
  • Detailed Account Management
  • Online Community
  • Intuitive Interface
  • Simple Language
  • Calls To Action
  • Pathways to Completion
  • Error-Free
  • Robust Platform
  • Tested & In Market Presence

Content Management Systems such as WordPress and Drupal are great examples of usable CMS platforms. WordPress CMS is rising and proving to be a solid contender for a highly usable enterprise platform, specifically for it’s user friendly properties. Drupal provides a very robust platform with many features but does require a bit more of a learning curve.

Though a CMS can provide great ROI, there’s no arguing that they are often a big investment for a company. Ensuring the right type of CMS for the business is chosen first, then focusing on the platforms usability factors is key. Work with a development team that understands the business needs to align the right fit for a lasting partnership.

Versions Collective

The VERSIONS™ collective is a firm-wide collaborative design project. Our team designed compiling thoughts, perspective and ideas on the current creative and digital landscape. We are visual storytellers & believers of the power of design in both print and digital.

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