All posts in: Web Design

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The Usability Color Palette

I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for. -Georgia O’Keeffe Ms O’Keeffe could not have said it any better – instant visual impressions are formed through color without any other types of connection made. Your web design and color palette can affect how individuals perceive you and your brand, and ultimately your website’s usability. Different colors correlate to different emotions, as has been discussed by psychologists and businesses for years – big businesses use colors to affect your emotions (and consequently, your decisions). Brands want to stand out in people’s minds, creating positive associations and making it more likely to recall in the future. The site and logo should be easily recognizable by your audience, and correlated to your service or product library. Dive into color relationships Looking in depth at the color choices […]

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5 years, 7 months ago
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5 Ways Your Font Choice Affects Usability

Type choice is truly an emotional experience, both for the designer and user. It’s the designers job to evoke these emotions with a steadfast design that reflects the brand it’s representing. The fonts chosen will become a primary component of the user experience on a site or application, so it’s important to view the entire context to deliver the right formula. The selection of type for the web is literally fraught with moving parts that will alter the initial design almost constantly – whether it’s a browser type or contributors adding new content. When designing for the web, it’s important to know that content is constantly changing, and that type implementation will change as the material changes. While it’s important to focus on the overall design of the site, and how the typographic elements intermix with their visual counterparts – it’s critical to remember that the purpose of the content […]

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5 years, 7 months ago
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Parallel Design – Overcoming “Designers’ Block” One Brick at a Time

At times, it can be difficult to find inspiration. Working with a great team of creatives can help you jump out of that writers/designers block that many people find themselves stuck in. It’s normal, this stuck-in-the-mud feeling; surrounding yourself with like-minded, focused people will assist you in your brainstorming and idea creation process. One of the techniques commonly used among designers is the Parallel Design method, where several people create a design based on the same set of requirements – sort of like receiving a homework assignment or general project. Each individual works independently and then shares his or her ideas with the rest of the group. Once all of the ideas and designs have been collected, the team considers each solution and then each designer goes back to his or her own work and implements any improvements for their own project. The benefits of this technique are multifaceted. Not […]

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5 years, 7 months ago
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Cause and Effect: Usability and Conversion

It may seem surprising, that while bringing people to a website is not that difficult, its the matter of actually keeping them there, engaging them and ultimately convincing them them to invest and return is a feat of incredible strategy. Whether a business to business (B2B) or direct to consumer (DTC) site, the one single metric that crushes all others in significance is conversion rate. Frankly, it’s all about the visitor. Their capacity to complete tasks easily and quickly is where web usability comes in, working to define the user experience. Its safe to say that usability and conversion, working in tandem, are critical to a sustained, and ultimately successful, relationship with a service or good. It is not enough for a web experience to simply function – a human can simply exist on junk food for a short time, however, in order to thrive and operate optimally, it must […]

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5 years, 8 months ago
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Ideally Implementing Visual Design for UX

Directly connected to website usability is the visual design, which focuses on the aesthetics of a website and all of the related aspects by strategically implementing specific images, colors, fonts and other components. The best types of visual design stay relevant to the purpose of the website design, while complementing the content on the page (or any necessary functions that the page must accomplish). Essentially – it is a visual enhancement that strengthens brand engagement. 

 Some of the basic elements of visual design include lines, shapes, a dynamic color palette, textures, typography and form. All of these elements add depth to an otherwise blank visual canvas, defining lines, drawing the eye to a certain direction, affecting how a user perceives a designed texture and pattern – even something as seemingly simple as typography can affect the feel within the design and content, and can change the perception of the […]

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5 years, 9 months ago
Continue Reading Magento eCommerce

Here Are Your Options for Magento eCommerce Responsive Layouts

It wasn’t too long ago when companies were investing a respectable budget into building mobile sites. After responsive design became the standard, many companies started jumping ship on their mobile sites and decided to commit to this format. However, many eCommerce companies have been slow to embrace the format due to the amount of time and money required to redesign the entire site. But adapting doesn’t have to be difficult, especially if you are running under the Magento platform. Many third party companies have created themes to help Magento websites take full advantage of responsive web design. You can find a wide variety of features and customizable options from flexible slideshows, wide color palettes, customizable grids, and various layouts to help you achieve your desired look. These themes are very affordable but it is still challenging for the average website owner to build a well designed eCommerce website that caters […]

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5 years, 11 months ago
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Mobile vs App: Making the Leap

For a business just emerging into the mobile web market, choosing between developing a mobile website or an app can seem daunting— both are accessed on your mobile device, and while tech is still relatively new and innovative, this question will remain very relevant to most organizations. Before making the leap, analyze the differences between the two mobile options and determine which one is best suited for your business. Mobile Sites run in a mobile web browser and are served by a web server, specifically designed for a smaller handheld display and touch-screen surface. They use the standard site interface while integrating with mobile features (such as the click-to-call feature to contact a business) or mapping based off your location. Compatibility
 – mobile sites are excellent for maintaining a consistent company image and message across platforms No approval necessary – they do not require approvals or app store integration, allowing […]

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6 years, 11 days ago
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A Simple Mobile App Design and Prototyping Process Anyone Can Follow

Do you have a mobile app idea that has the potential to become a hit in the app marketplace? Are you looking to create an app that supports your customer base or your employees? Turning your app idea into a reality is a multiple step process that requires a clear and organized plan. It is definitely a big challenge if you don’t have any experience with app design but if you have the desire to do it yourself, here are some steps to follow for designing and prototyping your first app. First, start out with your app idea and write down how it will work in a simple way. Focus on what the goal of the app is, how it will help the user, and how to provide a great experience to the user. You also want write down a list of features but you should save the complex features […]

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6 years, 21 days ago
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Evolution of Responsive Design – Where It’s Come and Where It’s Going

Responsive design has come a long way since its inception in 2011. The idea didn’t catch on as quickly as mobile websites did but today it’s become the standard when it comes to designing and developing a website. The concept started with the ability to rearrange elements of your existing website to fit the best view experience for mobile devices such as smartphones and tablets. Responsive web design is now going beyond this basic function. Companies offering responsive design services started to realize how important it was to actually optimize the websites they’re working on. It’s one thing to display a great user experience for all devices but it’s another complete issue on getting these websites to perform similarly to the main website. That’s why there has been a lot of focus on optimizing smartphone and tablet versions of your website for both UX and conversions. Another realization that was […]

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6 years, 2 months ago
Continue Reading Web Usability

Understanding UI, UX and Usability Design

A lot of designers are talking about UI, UX and Usability these days. If you’re like most business owners, you probably understand the importance of design but start getting confused when all these terminologies get thrown around. To help you understand what these different aspects of design are, we’ll define each and go into why each is important. What Is UI Design And Why Is It Important? UI simply stands for user interface. The UI is simply the design element that allows you to control a website, app or platform. The UI of a website is the navigation menu that allows you to explore different parts of the website. The UI of an app is basically the same thing with the addition that it allows you to access features and run the functionalities of the app. What Is UX Design And Why Is It Important? UI is under the umbrella […]

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6 years, 5 months ago