All posts tagged: app design

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Essential Mobile App Design Usability Factors

The goal of many mobile apps is to create a system that speaks the language of the user, leveraging familiar concepts to deliver something that feels new and unexpected – even delightful. This can be challenging to accomplish but aligning with a specific set of usability factors can increase freedom of design elements and deliver the ideal outcome. In breaking down the elements – whether text or imagery, creating pathways to engagement through gesture-driven actions such as clicks, taps and swipes can make the experience interactive but intuitive. Optimizing a mobile environment to be predictable and consistent while maintaining engagement and comprehension is a multi-faceted task. Understanding user personas and clear pathways in previous steps can help to increase usability at a faster delivery rate. Onboarding Because it’s the first point of contact, onboarding is arguably the most important component of mobile app design strategy. The goal of onboarding is to introduce the purpose of […]

5 years, 3 months ago
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5 Ways to Design a More Intuitive Mobile App

With rampant talk of responsive design and the overwhelming use of mobile devices as a primary device for users, the importance of a mobile presence is clear. Naturally, the time of a mobile user is at a premium so it’s paramount for mobile apps to be as intuitive as possible. Designing an interface that is centered around UX and usability is the keystone to create a mobile app that truly ‘works’ for the user. #1: Know Your User User experience doesn’t exist without the user – so it’s critical to involve them in the process – understanding who they are and what drives them. Conducting user and competitive research – not simply gathering analytics, but getting into the field, engaging with the ideal user – and applying these findings to the initial phase of design is a non-negotiable process. Data is a big part of gathering the information needed, however, in a project’s […]

7 years, 5 months ago
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Mobile vs App: Making the Leap

For a business just emerging into the mobile web market, choosing between developing a mobile website or an app can seem daunting— both are accessed on your mobile device, and while tech is still relatively new and innovative, this question will remain very relevant to most organizations. Before making the leap, analyze the differences between the two mobile options and determine which one is best suited for your business. Mobile Sites run in a mobile web browser and are served by a web server, specifically designed for a smaller handheld display and touch-screen surface. They use the standard site interface while integrating with mobile features (such as the click-to-call feature to contact a business) or mapping based off your location. Compatibility
 – mobile sites are excellent for maintaining a consistent company image and message across platforms No approval necessary – they do not require approvals or app store integration, allowing […]

8 years, 2 months ago