All posts tagged: brand awareness

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Focusing on Findability to Improve SEO

With great importance placed on SEO, site owners are engaging in a constant stream of optimization tactics that may not be targeting the ideal user. As user experience becomes more and more important, a close relative of Search Engine Optimization – Findability – is seemingly the UX strategy that is often overlooked and rarely seen as an area that should be critically addressed and optimized to make SEO work all the better. While SEO serves a main purpose in getting a user to the site, many times the search lands the user deep within the content and worse, in the wrong place. Users then must navigate back to find the origination point of the content they are looking for to complete their task, taking them longer than desired. When a findability strategy is implemented, content is developed from a top-down approach, allowing a user to locate the needed information at […]

6 years, 11 months ago