All posts tagged: eCommerce

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Must-Have Ecommerce Usability Features to Increase Conversion

Reports are out that the estimate of U.S. retail e-commerce sales for the first quarter of 2016 was $92.8 billion – an increase of 3.7 percent from the fourth quarter of 2015. With total retail sales for the first quarter of 2016 estimated at $1,183.9 billion – there’s no doubting the importance of a business having an ecommerce presence. Capitalizing on this ever-growing segment of online shoppers can be as simple as setting up a templated site, however, if not designed or developed properly, these methods can reflect poor user experience, deterring customers from purchasing. The core goal of an commerce site is to make the experience of purchasing as easy as possible for the consumer – so usability is key. Even focusing on a small set of e-commerce usability essentials, a site can become more usable almost immediately. Navigation When shopping online, consumers generally have a goal in mind, […]

6 years, 4 months ago
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Ecommerce Usability: Getting It Right

For any business, whether brick and mortar or solely web based, ecommerce has become a required aspect. Online sales worldwide have reached an all time high in the trillions and it’s clear that the majority of consumers do much of their shopping, if not all, online. This trend is only on the upswing, and consumers have become increasingly discerning in the sites they purchase from. To increase traffic and conversions, a business must focus on every detail, with specific attention to the site’s usability in order to create the user experience that has become a prerequisite of doing business in the digital environment. First Impression Nowhere is usability more important than on the landing page, particularly of an ecommerce site. The user has been driven to the site either looking specifically for an item or are curious to find out more about the brand, product or services being offered. Either […]

7 years, 5 months ago
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Here Are Your Options for Magento eCommerce Responsive Layouts

It wasn’t too long ago when companies were investing a respectable budget into building mobile sites. After responsive design became the standard, many companies started jumping ship on their mobile sites and decided to commit to this format. However, many eCommerce companies have been slow to embrace the format due to the amount of time and money required to redesign the entire site. But adapting doesn’t have to be difficult, especially if you are running under the Magento platform. Many third party companies have created themes to help Magento websites take full advantage of responsive web design. You can find a wide variety of features and customizable options from flexible slideshows, wide color palettes, customizable grids, and various layouts to help you achieve your desired look. These themes are very affordable but it is still challenging for the average website owner to build a well designed eCommerce website that caters […]

8 years, 2 months ago