All posts tagged: Efficiency

Continue Reading corporate website design

How to Think About Corporate Site Design and Strategy

For many companies, the role of the corporate website has shifted from a go-to destination for their brand to a channel for public relations. Brand websites and mini websites have taken the role in selling and engaging the target audience. While companies have evolved their strategies in terms of what to do with their other sites, very few have done much in terms of creating an effective corporate web design. Before even discussing design, it’s important to come up with a corporate website strategy. You have to start by asking the important questions. Why are people going to your corporate website? Will you need a mobile version of your site? What goals do you have for the corporate website? How will you go about achieving these goals? You have to map out your strategy so that you can come up with how the design can support the goals. Once there […]

7 years, 4 months ago
Continue Reading

Evaluating UX: Efficiency

Companies are constantly looking for ways to improve upon their current user experience plan and increase a positive relationship with clients and users. But how can they determine if their current plan is working, or what they should change (if anything)? 

 There are three points that measure the user experience in a way that will allow for organizations to test for usability success. In the previous blog post we discussed Effectiveness – the second of these points is Efficiency, which measures how quickly users are able to realize a process.

 In this modern digital era, users look for a way to find answers to their questions more quickly, and accomplish their tasks in an efficient and productive manner. Since there are countless companies in each industry, organizations find themselves in a more challenging and option-filled market. Website designers are now dealing with experienced users who are accustomed to having […]

7 years, 10 months ago