All posts tagged: Information Architecture

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Content Usability Through Organization Schemes

As the importance of content is stressed more and more, strategizing existing and new text in a way that makes sense to users while conveying information in a logical manner has become the main goal of brands who are serious about their vision. Let’s analyze the types of schemes and methods that can be used in true content optimization: Exact schemes divide provided content into separate, distinct sections – once those systems are in place, it is relatively easy for information architects to create, reshape and work with the content (IA discusses where users are in their discovery process, what information they’ve found so far, what are their available options, and the future/consequences/what to expect based on each direction; it is detailed in the previous two blog posts). The Exact category encompasses a few concentrated segments, such as alphabetical, chronological and geographical. Alphabetical schemes are exactly what they sound like […]

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7 years, 8 months ago
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Information Artchitecture 2: Your Content GPS

Earlier, we discussed the basics of Information Architecture and how optimizing it will assist a brand in customer connection and meaningful interaction. Going more deeply into the industry details for optimal information sharing, the most important concepts have been grouped into three ideas: context, content, and users. Context Business goals, funding, and understanding the industry trends, newly developed technology, as well as any resources and constraints involved in the process. Create a story with your brand to stand out among all the emerging brands within the dynamic market – evoke emotion, build anticipation and invite meaningful engagement to reward the active participant. Utilize interactivity, creating an interface that can include sliders, and other authoring tools to create an experience that involves a maximum amount of interaction between the user and the activity. Ensuring that the viewers are absorbing themselves in content and becoming more involved in the experience – heightening […]

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7 years, 8 months ago
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Information Architecture: The Next Level in Content

The higher level of content strategy that emphasizes organization, structure and labeling. Existing content is herded into a format that assures efficiency and sustainability, paving a clear path for users looking for information and engaging in tasks. Having a true knowledge of the general system is required in order to zoom in on the details that make the entire content and design environment flow smoothly. Information Architecture exists in order to provide the space for users to understand all of the minutia – where they are in their discovery process, what information they’ve found so far, what are their available options, and the future/consequences/what to expect based on each direction. Essentially, the road map for content. From the foundation and up, design itself is involved in identifying goals and moving forward with the battle plan. Considering the intended audience remains one of the most important details when creating that strategy […]

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7 years, 8 months ago