All posts tagged: optimization

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3 Ways to Improve Usability for Better SEO

Web usability overlaps with many UX best practices, particularly Search Engine Optimization. Studies have shown that some benefits of properly accessible sites include better overall search results, reduced costs and increased audience reach. Search engines are not human – this we know. As this is the case, there are only a narrow number of specifications that they can detect from the mass amount of content that is processed. The engines are however, constantly being optimized, and are capable of delivering a great deal of intuitions through sifting engagement numbers, user patterns and links to determine rankings about a specific site. Content Useful, thoughtful and targeted messaging will increase the UX of a site, increasing the probability that a visitor will return to the site and have a good feeling about it. Notwithstanding the value of return visits, the encouragement of sharing via social media or on additional platforms, the application of bookmarks and resulting inbound links will all […]

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7 years, 7 months ago