All posts tagged: Scenarios

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A Brand’s Best Friend: Testing for Mobile Optimization

The growing importance of mobile optimization has made it the focus of brands in every industry. Since more and more users are relying on their smartphones and tablets to communicate with companies, the optimal user experience is entrenched in being the best in mobile. In order to stay relevant in the market, brands must adhere to the trends that surface. One of the best ways to ensure that your company is ready to compete would be to engage in mobile device testing. 

 Some prepping is necessary before you can move forward with the testing process. Start from the very beginning – consider your available time frame and budget, which will assist in determining the processes that will cater most optimally to your needs. Consider Your Surroundings Additionally, think about how the test will be set up and the physical environment in which it will take place. This may seem […]

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7 years, 6 months ago
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Setting the Scene: 3 Scenarios to Improve UX

Understanding why a specific user or group comes to your website is critical when designing an interface, and when engaging in usability testing. Gathering all of this information both saves you valuable time in what could be a tedious, grueling process, as well as gathering informative research that can assist in structuring your website to formulate the best user-brand fit. Scenarios describe the context behind why your site was approached, and note any goals that need to be achieved to perfect the user experience. These scenarios come in different shapes and sizes, creating a relatable story that allows designers to step back and consider the problem from the audience’s perspective. When writing up the scenarios, consider the following questions: Who is the user? Why does he/she use your website? What does he/she want to accomplish, what are the goals? Understand what motivates your user and what their expectations are of […]

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7 years, 6 months ago