All posts tagged: UI

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The Site Speed, User Satisfaction & Usability Connection

Slow site speed is an increasing challenge across many channels with respect to design, development and ultimately – the bottom line of a company. The stakes have been raised even further with importance heavily weighing on user experience design and development when it comes to load speed and user satisfaction. Understanding the aspects being affected and how they impact conversions will lead to steps taken in site speed optimization. Conversion Page speed has one of the most direct connections to usability making the issue clear: if a website takes longer than a user expects it to load, they will abandon the pursuit. Site users provide the data backing. Improved levels of satisfaction are present when a site loads quickly and alternately, a dissatisfaction if a page load is longer than they expect it to be. Longer load times, even at a rate of a one second delay can be an huge […]

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5 years, 2 months ago
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Wireframing: A Quick Review

Brands spend hours designing a page so that everything flows properly, blending together cohesively. Like any architectural project, they use a tool that allows them to speed up the process and make quick changes to tweak and perfect the user interface. Wireframes are essentially a two-dimensional blueprint for how you want your website to look, like a skeletal framework that allows you to visually place all of your various site elements. Working like a foundation for the final product, the wire frame is a fantastic design tool that lets you organize everything properly before engaging in the creative process. They help to connect the site’s information architecture to the visuals crafted by the designers, showing a direct correlation between different pages. Wireframing also allows you to see where content and imagery clash and match, determining which pattern would result in the best functionality for the end user. Beginning from a […]

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5 years, 4 months ago
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Make it Persona(l): 5 Steps for Usability Testing

Usability testing is one of the most fundamental parts of the overall website design process. These tests involve close observation of selected participants as they maneuver through a site at their own pace, for the purpose of identifying any usability issues or problems. Once these issues have been discovered, a brand can determine the participants’ satisfaction with the website or product. 
 An important element of usability testing is crafting personas that can be studied to gather crucial information, benefiting the user interface and user experience designs. The driving intention is to collect as much data as possible in order to enhance and perfect web usability. Creating realistic representations of your key audience segments involves investing time in user research and web analytics – the more research you do, the better. 
 A few aspects to consider when designing these personas include: providing the clearest possible picture of the user’s […]

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5 years, 4 months ago
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Simplifying the Hunt with User Interface

Consistency and predictability go a long way when establishing a positive brand association, and that concept applies fully to user interface design. They may not be aware of it, but users who have become familiar with specific elements in design behave in a certain way; depending on the intended result, designers must be vigilant to optimize their interface for user satisfaction. Even items as seemingly simple as control buttons, navigational details, and toolbars have an effect on the impression made with site interaction. Going deeper into each component (for example), there are different ways to structure basic elements like check boxes – implementing check lists is best when the boxes are place vertically, drawing the eye to its natural scrolling motion that has become prevalent throughout web design (in this case, users are already familiar with the parallax scrolling phenomenon that has swept through design – knowing that fact and […]

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5 years, 6 months ago