All posts tagged: User Satisfaction

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The Importance of Web Usability Testing

Web usability is one of the most important aspects of a website; however often in the corporate environments, it is one of the least understood aspects of content optimization. Although UI/UX is an integral part of site design and architecture, there are few people who truly understand it enough to make it an integral part of the layout right from the start. Here are just a few of the advantages to including UI/UX in the testing and planning of your website from the very beginning of its inception. You will create better SEO from the beginning of your online presence Search engine optimization usually takes quite a while to affect a website’s presence on the Internet. However, incorporating web usability testing into the framework of a website will speed up this process immeasurably. It is well known that the major search engines place a premium on sites that have low […]

7 years, 4 months ago
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3 Easy Ways to Increase User Satisfaction

Pay attention – as with any relationship, it must be cultivated and paid attention to, nurtured. Usability refers to the quality of a user’s experience when exploring the site (which includes all types of software and devices/applications). It is a mix of factors, as mentioned in previous blog posts, including: intuitive design, ease of learning, efficiency, memorability, error frequency/severity and satisfaction. 1. Engage in User Testing We can’t stress this enough – how else will you know what works best for your website and its users? Many organizations skip this process, finding it to be a long and winding journey, unsure where to begin or if their efforts will prove to be fruitful. Investing the effort and time into the depth and research into the user database will bring issues to light that would otherwise have never been discovered. How can a brand address these points if the wool is […]

7 years, 8 months ago
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Evaluating UX: Satisfaction

Companies are constantly looking for ways to improve upon their current user experience plan and increase a positive relationship with clients and users. But how can they determine if their current plan is working, or what they should change (if anything)? There are three points that measure the user experience in a way that will allow for organizations to test for usability success. In the previous blog posts we discussed Effectiveness and Efficiency – today we will go in depth about Satisfaction, how users enjoy using the system and the set of subjective responses a viewer may have when interacting with it. 

Prevention Of course, many elements are taken into consideration when optimizing customer satisfaction. Anticipating and mitigating errors are at the forefront, ensuring that the experience runs smoothly and error-free for the consumer. Placing constraints allows the user to adjust their behavior in order to continue with their intended […]

7 years, 10 months ago