All posts tagged: user teting

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Ecommerce Usability: Getting It Right

For any business, whether brick and mortar or solely web based, ecommerce has become a required aspect. Online sales worldwide have reached an all time high in the trillions and it’s clear that the majority of consumers do much of their shopping, if not all, online. This trend is only on the upswing, and consumers have become increasingly discerning in the sites they purchase from. To increase traffic and conversions, a business must focus on every detail, with specific attention to the site’s usability in order to create the user experience that has become a prerequisite of doing business in the digital environment. First Impression Nowhere is usability more important than on the landing page, particularly of an ecommerce site. The user has been driven to the site either looking specifically for an item or are curious to find out more about the brand, product or services being offered. Either […]

7 years, 3 months ago