All posts tagged: Web Analytics

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Web Analytics: Back to Basics

As the importance of having a great website becomes widely known, companies are jumping on board to stay relevant. But how can an organization measure the impact of its website on its users, both off-site and on-site? That’s where web analytics come in – the collection, reporting and analysis of website data. Defining the Details The main objective of web analytics is to take a close, in-depth look at a websites functions and determining the best implementations and calls-to-action based on that research that will drive more site traffic. An organization must identify what makes its website (and often accompanying microsites) attractive to viewers; once this process has been implemented, that information can be used to build a strong framework and better experience for the intended users. Going through web analytics is truly an intuitive process that can assist organizations in any industry in their goals for web usability. First […]

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6 years, 4 months ago