All posts tagged: website usability

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UX Solutions: Determining If Your Website Can Benefit From AMP

In a marketplace where speed often equals performance, staying relevant across device with attention to mobile is critical. That’s why AMP, or Accelerated Mobile Pages has been met with such excitement. Site owners and marketers who want to remain competitive with a focus on user satisfaction must consider an implementation such as the AMP Project. What is Accelerated Mobile Pages? The Accelerated Mobile Pages (AMP) Project is an open-source framework from Google consisting of 3 components including HTML, JS, and cache libraries that accelerate load speed for mobile pages. What Does AMP Do? The number one reason AMP is so valuable to many is that it speeds up load times. Elements are stripped down but deliver essential content quickly, displaying content that matters but gets rid of all the elements that take a toll on your site’s speed and performance. From a website usability perspective, AMP is a no brainer for […]

5 years, 5 months ago
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The Business Case for Optimized Site Usability

Web usability is a significant aspect of a websites function that every company must pay attention to for the current and long term health of their organization. Usability, while seemingly invisible, encompasses everything from SEO, conversion ratios, user experience and authority in the market. Embarking on a usability path and building a strategy can be a challenging task, however it is one that will pay off in spades if implemented well and maintained through testing and optimization. The benefits of adopting a website usability optimization strategy affect all those who come in contact with the company – from prospective and current customers to internal stakeholders. Following best practices from design to development to offer the ideal user experience can deliver an increased level of positive association and better bottom line to the brand it supports. External Benefits of Usability Delivers Faster Conversion Its estimated that sites that have poor usability […]

7 years, 3 months ago