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What’s In A Name? How a URL Can Affect A Site’s Usability

Often overlooked due to the fact that they aren’t the biggest ranking factor used by search engines, the structure of URLs can have a major impact on the SEO and usability factors of a website. The keywords contained within a URL are much more than just a location tool. Relevant to both the user and search engines, URLs help to assess and describe what each page on a site is about and what kind of product or services it provides. The better the URL optimization, the higher it will rank in organic search engine results. While a great deal of thought may be put into the main URL of a website, the inner pages are very important to give thought to in terms of usability. Many times, for these pages – a URL is automatically generated that can easily be optimized to better serve the site and its visitors. Being […]

7 years, 20 days ago